Renovi and Isotopic Announce Strategic Partnership to Enhance In-Game Advertising

Renovi, an in-game advertising specialist in the Web2 and Web3 markets, has signed a new partnership deal with Isotopic — to offer immersive in-game advertising services to games working with the dynamic software distribution platform and game store.

This partnership signifies a significant step towards transforming the landscape of in-game advertising and fostering gaming experiences for millions of users worldwide.

The Strategic Collaboration

With over 200 games available on the Isotopic platform and an impressive network reaching over 700,000 active gamers across them, the collaboration promises to deliver dynamic advertising experiences to a broad gaming community.

Revolutionising In-Game Advertising

This partnership leverages Renovi’s capabilities in creating immersive and non-intrusive in-game ads within Isotopic’s robust gaming ecosystem.

Renovi aims to improve in-game advertising by enhancing user engagement and seamlessly integrating ads into the gaming experience.

Renovi is at the forefront of exploring new engaging types of advertising with NFTs and harnessing Web3 capabilities.

The company is assisting and supporting Web3 games that have yet to benefit from in-game advertisements.

As part of this collaboration, Renovi will tap into Isotopic’s extensive game library to offer tailor-made advertising campaigns from brands that resonate with gamers.

By harnessing data-driven targeting, Renovi will ensure that ads reach the right audiences at the right time, enriching gameplay without disrupting it.

Enriching Gaming Experiences

With a vision of enhancing gaming experiences, Renovi will prioritise user-centric ad placements. This approach aims to strike a balance between advertisers’ objectives and gamers’ preferences.

Renovi is also exploring opportunities to integrate Web3 technologies and interactive ad formats, paving the way for a new era of in-game advertising.

Gamers can expect to encounter more engaging and rewarding ad experiences that enhance gameplay and offer real value.

By using Web3 technologies to reward players with unique in-game assets as NFTs, enhancing engagement and offering real-world value or through smart contracts on the blockchain which will automate fair reward distribution to players, ensuring transparency and trust in the ad engagement process.

Co-founder Adonis Zachariades said: “We can help brands reach a new untapped audience through the games introduced by Isotopic, but also help games monetize their user base in a non-intrusive way, creating a win-win scenario for both advertisers and gamers.“

This strategic partnership is just the beginning of Renovi’s foray into this new space, as we plan to explore further collaborations and expand our reach in the evolving landscape of in-game advertising.”

About Renovi

Renovi is an in-game advertising company dedicated to enhancing gaming experiences through immersive in-game ad placements. With a focus on user engagement and seamless integration, Renovi creates advertising solutions that benefit gamers, advertisers, and game developers.

About Isotopic

Isotopic is a new, Open & Cross-platform Game Store, hosting unlimited games and applications, in a platform available to all.

Interested in partnering with us to transform in-game advertising? Whether you’re a game developer seeking innovative ad solutions or an advertising agency ready to explore the gaming world, we invite you to connect with us.