Renovation for Innovation
TopRank Marketing
Elevate your B2B marketing with content experiences that create brand lift, visibility, credibility & engagement. ??
TopRank Marketing has published a monthly newsletter for over a decade. Thousands of subscribers like yourself (thank you!) find it valuable, and we’re proud of it.
But that doesn’t mean we can’t make it even better. Optimization is our specialty, after all.?
So we’re renovating the newsletter to make it more valuable, more convenient to read, and easier to digest. (Mentally, that is. It’s still for external use only.) Each issue will feature:
The theme this time is strategy. Your overarching marketing strategy is a nesting doll full of smaller strategies, which are full of smaller ones, all the way down. We’re focusing on a few key dolls in the stack: Social media, SEO, storytelling and martech.?
I hope you enjoy the new format. Please hit reply and let me know what you think. Thanks!
President & CEO, TopRank Marketing
TL;DR Takeaways:
1. Aligning your martech stack with your marketing strategy pays off - one company saw a 20% increase in customer lifetime value!
2. LinkedIn’s algorithm actively discourages virality. Genuine engagement moves the needle!
3. Link building isn’t dead, it’s just gone legitimate. And it can make a big difference in rankings.
Ready to level up your marketing strategies??
Highlights from the TopRank Blog
领英推荐
How Should LinkedIn Algorithm Changes Affect Your Strategy?
What makes LinkedIn unique as a platform is their dedication to bringing value to their members. If your content improves the member’s user experience, it’s more likely to be promoted. Nick Nelson lays out the recent algorithm changes and how you can stay on LinkedIn’s good side.
The 6 Fundamentals of an SEO Link Building Strategy
Backlinks were a primary ranking criteria when Google was created — there’s a reason it was called “Backrub” when it launched. Now, Google’s checking your backlinks for quality more than quantity. Harry Mackin has the scoop on how to build your link-building strategy responsibly.
Tips from Around the Web
Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)
Robert Rose’s first tip about co-creating a brand story is a no-brainer. “Don’t tell me a story about you.” But the second one is the kicker: “Don’t make ME tell you a story about you.” Co-creating content shouldn’t be, “Enough about me, let’s talk about you. What do YOU think of me?”
Aligning martech with your business strategy: Your blueprint for success
Marketing technology should be the engine that gets you to your marketing goals. Gene De Libero speaks straight to the CMO-level strategizer in this piece, offering a step-by-step process to aligning your ultimate objectives with the technology you use every day.
The Last Word:
As mediocre AI-written content floods the internet we’re seeing search engines and social media platforms adjust their algorithms to reward useful content from knowledgeable sources.?
Thanks for reading! Let us what you think about the new format. We’ll keep tweaking it as we go. And of course, if you need help developing your content, social media, SEO or influencer strategy, contact us today.
Content Marketing Manager and Fire Artist
8 个月That Last Word advice - so very important! ??
Associate Director @ TopRank Marketing | Influencer & Social Media Marketing
8 个月My favorite takeaway - "LinkedIn’s algorithm actively discourages virality. Genuine engagement moves the needle!" #SocialMedia