Removing Fear, Uncertainty, Doubt, will increase Direct Bookings.....Want to read an amazing example ????????????

It’s simple but removing FEAR, UNCERTAINTY, DOUBT is what will get you more direct bookings ! STOP waisting time on product marketing.

Want to read an example ????????????

How “Fear Removal” Steered Uber in the Right Direction - And why Short Term Rental Profesionals should be removing uncertainty!?

While Uber is not a short-term rental brand, the company serves as an excellent example about removing guest uncertainty; and teaches us a lesson that can be applied to our industry.

When the brand first launched, the market was already crowded with taxi companies; Uber was hardly reinventing the wheel.

But Kalanick and Camp (the founders of Uber) not only rivalled the wider taxi market; but they challenged cultures that have lived on for centuries – such as black cabs in London, and the yellow taxis of the USA. This is purely because they addressed the fundamental uncertainties of both taxi riders and drivers:

“How long will my taxi really be? The driver said roughly 10 minutes on the phone, but I’m getting late for work and I have no idea where they are”.

“Does the taxi driver know where to pick me up from? There are two different entrances to this building and I can’t see which one they’re driving towards”.

“It’s late and my daughter is returning home after a night out. Will she be safe getting home in a taxi and how long will she be?

Above are just some of the questions that customers riding taxis would most likely have (consciously or subconsciously) before the age of Uber. The taxi drivers themselves would have their own concerns, particularly around their safety if they are doing late-night pick ups from pubs, bars, and clubs.

When Uber launched its app it addressed each of these concerns and put them to bed. The Uber app allows riders to see exactly how long their taxi is going to be (while tracking them on Uber’s own map), there is a chat feature installed, information about the driver for ultimate reassurance, and if ever the journey takes an unexpected turn – the Uber app immediately detects it and gives both the rider and the driver the opportunity to contact emergency services.

By removing the biggest uncertainties for both riders and Ubers’ employees, the brand has gained an irreplaceable kind of trust with the entire market – and completely reinvented how everyday people choose to commute.?

Airbnb are all about removing guest uncertainty through TRUST MARKETING - If you want more direct bookings you must remove guest uncertainty, fear, and doubts..

You are probably now thinking this makes so much sense, but how do I remove these 3 essential negative emotions ? Well its not going to happen over night, but you have to start thinking serious about a trust marketing strategy, using trust signals, trust marketing, brand reputation marketing.

Build a trusted reputation is key, remember " If you have a reputation to get up early you can start in bed all day " This is a statement made by I-PRAC CEO Chris MAUGHAN meaning what you customers think about your brand is so much more important than what you think about your brand.

So time to work on your TRUST MARKETING STRATEGY and start building that trusted brand...

Remember www.i-prac.com is the most respected trust tool within the Short Term Rental Sector