REMOVING THE BARRIERS TO GREATER CREATIVITY AND INNOVATION
Brand building has never been such a hot topic in higher education marketing.
And with good reason.
With the landscape more challenging than ever, having a clear positioning and a distinctive way of bringing that to life are critical if you want to stand out.
Whether you're a Faculty, Research Centre, Enterprise Hub or entire University.
REMOVING THE BARRIERS TO GREATER CREATIVITY AND INNOVATION
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Embarking on brand building is often more about mindset shift than anything else.?
For senior stakeholders who think in REF scores and accreditations.
For in-house teams used to their current way of approaching marketing.
For academic colleagues unaware how their research can tell a bigger story to a wider audience of prospective students and external partners.
Read on?to discover whether you recognise any of the nine barriers to unlocking greater creativity and innovation - and?what you can do to address them.?
ARE YOU HEADING TO THIS WEEK'S HIGHER EDUCATION MARKETING CONFERENCE?
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We know if can feel daunting walking into a room full of strangers, so Nick (Strategy Partner) and Beth (Managing Partner) thought they'd show you their faces and say hello in advance!?Watch now?to find out which talks they're most looking forward to, and what you can come and chat to them about.
Not going to the conference? You can?download our Impact Identity guide here.?
THE TOP 10 MISTAKES SPINOUTS MAKE ABOUT THEIR BRAND
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Enterprise hubs don't only need to build their own identity. The spinouts they support often also need help to see their label from outside the jar.
Brand development might be low on the priority list for early stage founders, but it shouldn't be. It can be the critical difference when it comes to securing next stage funding from investors or reaching that next audience of customers.?
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IGNITE YOUR BRAND
Firehaus is a specialist brand consultancy for higher education institutions, enterprise hubs and spinouts. We bring strategic and creative clarity to energise your organisation. We call it?Light + Heat.??
If you're not sure where to start, our?1 day Brand Diagnostic?will assess your current situation, your likely gaps and where your biggest opportunity lies.?
Fire on all cylinders.
Firehaus news this month.
Loughborough launch
Our work developing a new positioning and identity for Loughborough Business School culminated in a fantastic launch event attended by Dean Janet Godsell and VC Nick Jennings.?See the work here.?
The secret to better collaboration
Hot on the heels of the Business School launch, Creative Partner Ian spoke at ACPME 23 alongside Loughborough's design lead Paul Atkins on creative collaboration between internal and external teams.
Spinout pitch advice
Firehaus was on hand to provide advice to the winning spinout and startup founders ahead of the?Silicon Gorge Investor Showcase?event at PwC in Bristol. A huge well done to all the winners!
Feeling inspired? Why not follow us on?Twitter??
Or get in touch and?say hello.
We love hearing from you.