Remove Randomness

Most business organizations end every year with a celebration. It is usually done to congratulate themselves on completing yet another calendar year.

They, may or may not, reflect on how they performed and navigated thru many challenges that came their way. But, they usher in the new year with the promises to do even better, and set an arbitrary monetary target.

Except, many of them do not have clear objectives or strategic plan for the year, or the future.

Unfortunately, without the well thought-out objectives, and a plan to achieve them, an organization is like a ship that sets sail in a vast blue ocean without a destination or map, but full of hope that its skilled crew, and fate, would take them to a dreamland.

It may have worked for Christopher Columbus, but it is unlikely to work in the present business environment.

On the other hand, every organization that invests in an exercise to define their strategic goals and objectives, protects itself from random decisions and actions that bleed its resources on unproductive initiatives. Such organizations put themselves in a commanding position and achieve much better results than they otherwise would.

Well-defined and strategic objectives enable an organization to:

1. Develop a well thought-out strategic plan
2. Organize its priorities
3. Prepare a tactical/action plan
4. Allot resources prudently
5. Assign responsibilities appropriately
6. Design an effective communication strategy
7. Better track their performance

Further, it is observed that the goals and objectives of the organizations that are guided by Vision and Mission are well grounded, do consistently well, and their longterm future is more secure. Their Vision and Mission work as the guiding stars for these organizations, and give them a clear direction and help them to channelize all their efforts and resources to advance towards their specified objectives.

It is also observed that, only the Vision and Mission statements that are originated from within the organization, and not supplied by an external agency, are truly effective.?

However, it is not uncommon for organizations to seek external expertise to help them extricate, and articulate, their Vision and Mission statements, and it works well, too.

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