A reminder to small businesses on why you need to differentiate between marketing and content strategy
Lindsay Eke
Content Strategist & Writer ?? Ghostwriter ?? Empowering Entrepreneurs Like You with Engaging Copy and Result-Driven Content Marketing
If it is any consolation, small businesses do not have it easy as they always have a lot on their plate to take care of if they are to remain in business. But when your best bet to navigate through the muddy waters is with your marketing, maximizing it to the fullest becomes a necessity.
Your marketing is how you create and drive demand for your product or services. Think of your marketing strategy as the?“what”?of your business’s efforts to reach your target audience and your content strategy as your?“how”?to get it done.
While it is easy to jumble and mix up both terms and their role, there is a big difference between marketing and content strategies.
A marketing strategy is all about creating a plan to market your business, products, or services. It involves setting goals, researching your target audience, and determining the best ways to reach them.
Content strategy, on the other hand, is all about creating and managing relevant and engaging content. It focuses on creating a plan for what kind of content to create, how to publish, and how to promote it.
A content strategy is a subset of your marketing strategy, but it’s an important one.
Without great content,
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your marketing efforts will fall flat.
If your objective, as a small business owner, is to create a successful marketing campaign, ensure you have a solid content strategy in place.
The reason is because a content strategy helps to ensure that the materials created are aligned with the company’s overall marketing goals, helping you to save time and resources by avoiding duplicate or unnecessary content.
In the long run, your content strategy helps you improve the quality of your content marketing to ensure it effectively achieves the desired results.
Know the difference between your marketing and content strategy well and keep your?marketing strategy close, and your content marketing strategy even closer.
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Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business
2 年Brilliantly said there, Lindsay Eke. As we keep seeing it's that fine line of difference that results in success or failure. Loved working this issue!!
Growing Businesses & Sharing Copy Tips - ?? Copywriter & Strategist
2 年This is short but gold. There can be no effective content strategy without a marketing strategy and a marketing strategy is incomplete without a content strategy. Thank you Lindsay Eke and Joy Abdullah
?? Recovering Engineer ? Building Automatic Sales Funnels for Small Business Owners ?? Featured ????
2 年Amazing! Keep sharing an insightful post, Lindsay Eke!
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2 年Very useful! Keep sharing insightful post Lindsay Eke!
Author, Creative Sales & Marketing Strategist, Ghostwriter for busy Executives, Recruitment Consultant, Top 50 African Influencers - Trained 1K+ professionals in internet marketing & help Startups generate quality leads.
2 年Insightful bro Lindsay Eke