Reminder: The original Killer Whale update

The “Killer Whale” update started in July 2023 as a huge E-E-A-T update to the Knowledge Graph. The key takeaways from the July 2023 Knowledge Graph are that Google is doing three things:?

• Accelerating the growth of the Knowledge Vault (starting with Person entities).
• Restructuring the Knowledge Vault to focus on important subtitles for user trust to improve the algorithms’ application of E-E-A-T signals.
• Rapidly sunsetting its dependence on Wikipedia and other human-curated sources.

We concluded that the March Killer Whale update was all about Person entities, focused on classification and designed to promote E-E-A-T-friendly subtitles.

The Knowledge Graph is Google’s machine-readable encyclopedia, memory or black box. It has six verticals and this article focuses on the Knowledge Vault vertical.?

The Knowledge Vault is where Google stores its “facts” about the world. The Killer Whale update increased the facts and entities in the Knowledge Vault to over 1,600 billion facts on 54 billion entities, per Kalicube’s estimate.