Remembering Brands - A short note

Some friends of mine have experienced some disappointing services in delivery - Not necessarily because of Covid-19 - simple customer service communication, things that have existed before this shit storm arrived.

Brands and various services will be remembered after Covid-19 for good and bad experiences. The consumer is now looking for those who will help and they are willing to pay for it, they are not necessarily looking for who is cheaper, that's secondary. Businesses that are not currently digital will try to be soon enough, and it won't all happen at once and everywhere...but it will.

The consumer is no longer foot traffic or called consumers, they are being recognized as people, and businesses are responding to them as people. Help and words like assistance will mean something different, no one wants to see generic emails or sale pitches, they want convenience and they will select the easiest or less risky option, they always did.