Remembering Andre Harrell
Hey! Hope you've enjoyed your weekend. Here's the latest from Trapital.
Weekly article
How Andre Harrell Turned His Company into a Lifestyle
The late music executive made Uptown Records a brand that extended beyond its music. (May 14)
Uptown Records had an edge. It was hip-hop without the gangsta rap persona. It was soul, but not like past decades. The label had its own lane and a modern flavor. Its style mattered as much as its songs. As a rising exec, one of Puff Daddy’s main tasks was to dress Jodeci how he dressed himself. The image resonated with a market that Harrell understood well. It was based on his own experience.
Trapital Podcast
Round 3! Here are the most pressing questions from Trapitalists: Do smaller indie acts fare better during the pandemic? Is Tekashi 6ix9ine worthy of a marketing case study? What’s next for Travis Scott + Fortnite? And a whole lot more! (May 12)
Trapital Member Updates
Would a ‘Hip Hop Founders Fund’ Work?
Swizz Beatz’ Hip Hop Founders Fund to give back to the genre’s pioneers, and LiveXLive’s pricing strategy for livestream content. (May 15 - Trapital members only)
How Artists Can Maximize Music Leaks
Why leaks still happen today, how to best maximize leaks, and a reflection on RapCaviar’s influence in 2020. (May 11 - Trapital members only)
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Dan
P.S. got any questions? Text me at 415-234-3074