Remember, great branding is objective.

We’re practically at the halfway mark of the year - and we can’t be the only ones wondering where the time has gone. (Are we?)

The last few weeks have been a whirlwind for us, with many client projects nearing completion - and many others just getting underway.?

Perhaps it’s the mad dash to tax time, but there’s an element of urgency in the air of late. It’s times like this when we can really use the time to slow down for a moment in our day and appreciate how far we’ve come in the last six months - we suggest you give it a try, too.?

Nike partners with Fortnite to bring players ‘Airphoria’ ?

Nike has created a custom island within Epic Games’ wildly popular game Fortnite, that players can visit to pick up limited edition, exclusive footwear for their character.

Building on a multi-year partnership with Nike, Fortnite has announced the new game feature ‘Airphoria’, a visually stunning Fortnite island created by Fortnite studio Beyond Creative and Nike.?

The island takes players and their friends into a new, immersive Air Max-themed universe within Fortnite. It’s one of the first experiences of its kind, featuring an industry leading brand such as Nike hosting a universe of its own within a game. Nike has brought their vision of a virtual universe to life, allowing diehard fans to engage with the cult famous Air Max sneakers in an entirely new way.

The question begs - is this the start of something bigger? As the idea of the metaverse grows exponentially in various directions, one has to wonder if this is the way of the future. Will it one day be more coveted to own a pair of limited edition Air Max’s in gameplay, rather than physical life? Will there be value attributed to such valuable, digital sneakers - similar to NFTs??

Time will tell...

Considering a rebrand? Here's how to tell if it's time.?

Here’s the deal. When it comes to deciding to rebrand, it can be tricky. Questions like “Will this really improve things for my business?”, “Is this just a distraction?” and “Where do I even start?” are common.

If you’ve been considering refreshing (or totally overhauling) your branding, check out our latest blog article for a little guidance.?

How You Know It's Time to Refresh Your Visual Identity

Great design is objective.

You know what they say about good branding... ??

It's not subjective, it's objective. Regardless of taste, regardless of who you ask, there are certain qualities that make a brand great across the board. When you brand with Beyond Billables, you know we're taking the following 3 C's into consideration: ??

Consistency. Great brands are consistent across all channels. From their logo, to their messaging, to their overall look and feel.

Clarity. Great brands know what they stand for and communicate that message effectively through brand design.

Congruous. A great brand understands their target audience and competitors. They use this knowledge to develop branding that works for their industry and goals.

So if you're looking to create a great brand, focus on these qualities. And remember, good branding isn't subjective, it's objective. ????

Quote of the week:

That's a wrap from us this fortnight - catch you next time!