The Remedy | SIMply Amazing Social Content
Lafayette American
AdAge Small Agency of the Year, Midwest Silver '24 ???? Where ambition meets ambition
?? CM Rx:?Head of Instagram,?Adam Mosseri, is known for doing Q&A sessions on the platform where he answers a variety of user questions. In his most recent session expanding reach in the app with the current algorithm came up a lot. Mosseri stated that Send Rates (the airplane share) are more important than watch time or engagements (likes and comments). Basically, if the content is shareworthy, the IG algorithm will focus on it.?
This makes sense to me. Social media is about sharing things with your followers and the more entertaining, educational, value-driven content is, users will be more likely to share it with like-minded friends and family. In regard to social marketers, it speaks to the importance of creating content that's valuable and sparks that initiative in users. That's where our L|A Social Studio litmus test of "if it's not inspiring, entertaining, or useful – don't post it" comes into play for everything we create for our client partners.??
?? Your Weekly Dosage*
*may contain viral side effects ??
From my TL to yours?????
?? Spotlight: Los Angeles Chargers
I've never wanted to play the Sims more than right now.???
In the world of social media marketing, NFL schedule release day has become a day we all look forward to because the teams keep bringing the creative heat.?The Los Angeles Chargers took home internet gold this year with their 2024 schedule release video, which has over 42.9M views across their social channels.
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The LA Chargers team has had a mission when creating their schedule releases, seeing success over the last two years?with their?anime-themed videos?(last year's reaching over 23.7M views on X). This year they wanted to do something different, but still in the same vein. And that's how this work of art was born. Their in-house social and video teams created the masterpiece?using The Sims 2 video game. In addition to the schedule, the video features?various NFL, pop culture, and Sims Easter eggs throughout. There are also cameos from NBA players, F1 racers, and the one and only Taylor Swift.?The Sims video games have been a huge part of pop culture, selling 200 million copies since its release in 2000. Also, back in March, it was announced that a Sims movie directed by fan-favorite Margot Robbie is in the works. The biggest question is did Electronic Arts Inc. have anything to do with the video and the answer is no, not at all. The team put a disclaimer in the video saying it?was not affiliated with, endorsed by, or sponsored by EAI.
It would have been awful to do all this work, and have it not resonate with their audience. But it looks like the Chargers team studied their audience and understood the Venn Diagram of football fans and gamers was more of a circle. Pepper that audience understanding with some pop culture references, and you have yourself some viral winners – another lesson in being hyper-aware of who is consuming your content.
?? Paging Media ?
From the desk of?Associate Media Director,?Austin Schuld ??
Inclusive Advertising
This week in the paid media land of The Remedy we’re showing off something shiny and new, our Global Web Index Partnership and some of the vast data it provides at our fingertips. As the leading consumer insights platform GWI provides 80,000+ insights, and data points spanning consumer preferences, psychographics, behaviors, intent, media consumption habits, and beyond.
In data that is so fresh you’d eat it at a seafood restaurant, GWI released their April Zeitgeist report last month, which touches on current topics in culture. Of special relevancy to us advertisers, were two questions on inclusion. More than 26% of US consumers find it very important or extremely important that advertisements reflect people with backgrounds similar to them. Encouragingly, more than 33% find it extremely important or very important that advertisements reflect people with backgrounds different from their own. Take notes.
The Remedy is crafted and curated by Lafayette American's Senior Social Strategist, Caite Marchione. ????