The Remedy | The Rug Stays Put on IG
Lafayette American
AdAge Small Agency of the Year, Midwest Silver '24 ???? Where ambition meets ambition
?? CM Rx: A friend once mentioned that whenever she wants real-world advice, she ends her Google search with "Reddit" to find authentic experiences. So, hearing that Reddit’s web traffic is spiking, thanks to Google’s recent focus on “helpful content,” comes as no surprise. Reddit has seen a 39% visitor increase this year, driven largely by Google searches that lead users to Reddit threads.
However, while traffic is up, Reddit is noticing a drop in engagement—fewer users are logging in or interacting deeply. This trend could affect the value of Reddit’s ads over time as the platform leans on a larger but less engaged user base, potentially stalling growth and affecting stock performance.
I’ve always enjoyed Reddit for its authentic, user-driven discussions. Some people I know want to join but ask for guidance, as Reddit can be a bit of a maze for new users. Interestingly, when it comes to ads, some avoid the mobile app entirely, opting for the web version where ads are less intrusive. This raises the question of whether Reddit might eventually push users to log in to access more content, reinforcing its reliance on advertising.
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?? Spotlight: LASIK.com
Eye see what they did here.
During a recent “Thursday Night Football” matchup between the Minnesota Vikings and L.A. Rams, officials missed a crucial call that could have changed the game’s outcome. Lasik.com seized the moment to spotlight its new “Better Vision, Better Calls” program, which offers free corrective eye surgery to NFL officials and those officiating in other major U.S. sports leagues.
It sounds like a clever social media stunt, but it’s real, and Lasik.com has been promoting it heavily on X. The campaign aligns with high-profile missed calls, like one in last Thursday’s Bengals-Ravens game, where another face mask penalty went unnoticed. Lasik.com’s posts have resonated with fans, and they’ve done a great job keeping up with replies to build engagement.
Though the program launched back in May, it didn’t gain much attention until the viral Vikings-Rams post. This shows the value of staying tuned into fan conversations and current moments, allowing brands to connect in ways that feel authentic and timely—even if that means repeating or repurposing existing or previously shared content in order to attempt a second wind.
The Remedy is crafted and curated by Lafayette Americans Senior Social Strategist, Caite Marchione. ????