The Remedy | January 23rd

CM Rx: There is truly something so special about the internet coming together over something and last week it was sharing out your Spotify daylist title to Instagram Stories. The trend was started by an Instagram user who created their own "Add Yours" Sticker with the prompt "Don't tell me your astrology sign; I want you to go into Spotify, search for your daylist and post the title it gave you."

What I like the most about this trend is the simplicity of it on top of the gift of a new Spotify playlist to listen to. When the trend started showing up on my feed I asked a few friends if they new about their daylist and they had no idea. And that is exactly why searches for daylist spiked to 20,000%! There's truly so much power behind social trends.?

Lastly, I have to appreciate Spotify's awareness of this and of course, Wendy's for combining multiple memes to make the most outrageous daylist cover ever.

Your Weekly Dosage*

*may contain viral side effects ??

• Threads now lets you hide both like and share counts
• LinkedIn now offers?sponsored articles
• Instagram enabled?users to create a custom Sticker from still image posts
• CapCut launched CapCut for Business PowerLab
• Instagram’s new ‘nighttime nudges’ aim to reduce teens’ time on the app
• Bluesky hired?its own moderators directly
• YouTube says thumbnail A/B testing option is coming soon
• Instagram now lets you cancel in-progress Story uploads

From my TL to yours ??

• Flixbus knows about the Jacob Elordi edit ?
• Chicken of the Sea threw it wayyy back ????
• Buffalo Wild Wings with a PSA ??
• I appreciate the engagement bate, Mountain Dew?????
• Teletubbies with the hardest Noo-noo edit ??

?? Spotlight ??

THIS IS ????

A celebration of the culture and the people who bring it to life. This Is Love is all about the moments, the details, the passion, and the lengths we go to for what we love, now and forever. Lafayette American was tasked with creating a campaign that would take StockX back to its roots and reignite the love and passion among its community. This campaign explains who StockX is, shows the humanity behind the brand, and focuses on communicating how much of their hearts and souls they pour into delivering the best products and experiences.

How? By showcasing the passion, the moments, the details, and the lengths we all go to for what we love.

The campaign will rollout across broadcast, connected TV platforms, digital media, social, and StockX’s Drop-Off ‘retail’ storefronts in the months to follow.

The Remedy is crafted and curated by Lafayette American's Senior Social Strategist, Caite Marchione. ????