The Remedy | Daze'd and Truly Confused
Lafayette American
AdAge Small Agency of the Year, Midwest Silver '24 ???? Where ambition meets ambition
?? CM Rx: A hot new messaging app has entered the villa. Daze, which is predominately aimed at Gen Z'ers, has officially launched as of Monday, November 4th. Prior to the launch, there were nearly 200,000 people on the waitlist.? The app offers unique creative features like colorful, floating message threads, interactive in-chat minigames, and customization options, all designed to make communication more playful and expressive. Daze aims to compete with established platforms such as WhatsApp and iMessage by offering something new in social messaging.
I find it incredibly interesting that a new messaging app is even a thing in 2024, only because of how much stock Instagram, Facebook, and even TikTok have put into their messaging capabilities. Even then, they're continuing to make the features stronger with TikTok introducing Streaks, Instagram adding new stickers and even games, and Facebook making Messanger its own entity years ago.
Daze, with peace and love, you feel like another BeReal that will get chewed up and spit out by the A-team.?Much like all new shiny objects in social, time will tell what impact it’ll truly make. We’ll stay tuned here at The Remedy.
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From my TL to your inbox (Halloween Edition)???
?? Spotlight: Maybelline
Ilona Maher truly is America’s sweetheart. ??
Ilona Maher,?professional rugby sevens player and 2024 Olympic bronze medalist, teamed up with Maybelline and the?New York City Marathon to be the race's?official?"Confidence Coach." Maher has been known for always leading with confidence and inspiring confidence in everybody, so this partnership quite heartwarming and on-brand for both parties.
Maybelline made history as the first cosmetics sponsor of a marathon like this, marking an exciting moment with an incredible athlete on-site, cheering on all those who pushed through the 26.2-mile journey.?
I appreciated their unique approach to social content: rather than following the usual influencer playbook of posting directly on the brand’s TikTok, Maybelline took a step back, allowing Maher and the NYC Marathon to share their own videos on the platform. This decision let the conversation unfold organically, without Maybelline steering it directly.?This shows that Maybelline knows who/what/where the amplification should come from, and in which way the audience will best respond to the partnership. Maher's was more of a BTS, while the NYC Marathon gave a more Day in the Life vibe. Both are incredibly social-first pieces of content.
Sometimes an activation can be as small as one athlete/influencer and that's okay. It creates a more intimate and relatable vibe, which is something we are all continuously craving across social media. The key tactic becomes choosing the right voice to carry the message — and knowing your audience is the only way to do so.
The Remedy is crafted and curated by Lafayette Americans Senior Social Strategist, Caite Marchione. ????