The Remazing News Package – LinkedIn Edition

Welcome to our monthly recap of the most important @Amazon and e-commerce news, including AI in online retail. Our evaluation of each update is marked in italics.

Updates: Amazon

Testing: Gallery images in the search results

Last weekend Amazon did a test on mobile search results, and it was possible to scroll through the images of each product to view the gallery images.

It remains to be seen if this feature will become official but it would be a nice way to put even more focus on product images during the search process.

Amazon removes reviews from search results

Amazon appears to be carrying out tests in which customer reviews are hidden in the search results. This change affects all review elements and, according to users, has been implemented on both the desktop site and the app.

?? It’s interesting to observe Amazon’s apparent shift in focus when it comes to the search results. It seems as though visual content is becoming more important than review quality and needs to impress customers at first sight, especially when potentially being shown directly in the search results in the future.

News: Amazon

Amazon Prime Day generates the most customer loyalty

Amazon Prime Day stands out among the summer sales events as the one that generates the most customer loyalty.

• According to a report by Earnest Analytics, 84% of customers who shopped during the recent summer sales promotions around Prime Day only purchased items from Amazon.?
• Around one in five Amazon customers (19%) who have shopped with the retailer in the last 12 months have also shopped during Prime Day sales.

?? Our Remazing Amazon Shopper Report from 2023 already found that Amazon shoppers consciously save for deals & discounts. So participation in Prime Day is definitely a must when selling on Amazon: what starts with a deal, might turn into repeat purchases.

More news on Amazon:

• Amazon sellers can now rate the support?
• Which factors drove Amazon in Q2?
• Amazon announces launch of Rufus in the UK
• Prime Big Deal Days are back this October
• Amazon brings Prime Air drone project to Europe
• Amazon beats Temu in customer experience and convenience

News: E-Commerce

Temu opens marketplace for EU

After a long announcement, Temu has now officially opened its marketplace to European sellers, putting it in direct competition with established platforms such as Amazon.

• Temu is officially inviting European retailers to register as sellers on the platform. Shops based in EU countries such as Germany, France, Spain, Italy, and the UK have been able to trade independently on the marketplace since the end of July.?
• Retailers are responsible for their product range, inventory management, and the dispatch of the products they sell. Temu, however, sets the consumer prices for the goods.

?? With the opening of its marketplace in the EU, Temu is clearly aiming to compete with Amazon. By offering European retailers a platform, they are attacking Amazon's established model. What is particularly interesting is that Temu sets the consumer prices itself, which raises a big question about whether it is a profitable model for marketplace sellers.

More news on E-Commerce:

• Alternative Payments are driving? the e-commerce market
• Mango expands e-commerce
• Alibaba: 4 % more sales, 29 % less profit
• TikTok’s Shopping Trend Report: Customers are looking for brands that make shopping fun
• Social Media is the most important channel for product advertising
• YouTube and Shopify launch 'Shorts Shop'

News: AI in Online Retail

Amazon Ads introduces sponsored placements in Rufus AI

Sponsored Ads could soon appear in placements in connection with Rufus.

• Rufus can generate accompanying text for ads based on the context of the customer's conversation with the AI.
• This feature will initially be rolled out in the United States. Campaign reports do not currently include specific metrics for Rufus-related placements.

?? This innovation could significantly improve targeting as Rufus generates contextualised copy based on customer interactions. Although specific metrics for Rufus-related placements are still lacking, this new feature potentially offers improved personalisation and therefore higher conversion opportunities.

More news on AI:

• AI-as-a-Service to grow up to 124 billion dollars until? 2032?
• Council of Europe opens first-ever global treaty on AI for signature
• Best Buy introduces AI-powered delivery tracking??
• The 3 best? text-to-image-models of Stability AI now on Amazon Bedrock
• How AI Is Shaping Savings Strategies
• More and more consumers are using ChatGPT to search for products
• Modernising the manufacturing industry with AI
• Perplexity AI wants to introduce advertising on the search platform