Remarketing+. The missing puzzle piece in the remarketing industry.

Remarketing+. The missing puzzle piece in the remarketing industry.

I recently attended several automotive, fleet focused conferences and what struck me was the huge and very important puzzle piece that was missing.

While there were countless booths showcasing vendors who can assist with inventory acquisition, mileage tracking, driver habits, vehicle transportation, fuel efficiency, maintenance tracking, and more, there was a glaring oversight.?What about remarketing?

Right now, nobody is focused on what happens at the end of a vehicle's lifecycle, likely due to COVID’s impact on the market.?

In my nearly 20 years of experience in automotive remarketing, I have learned that the when, where, and how of selling a vehicle is exponentially more important than how it is sourced.

Certainly, all the factors mentioned above have a significant impact on the value of a vehicle asset, but why are the options and strategies for de-fleeting so obscure?

Currently, the typical end-of-life cycle process looks something like this.

1. Ground the unit.
2. Recondition it.
3. Transport it to an auction.
4. Sell it within 18-28 days, which involves additional reconditioning and transportation.?

Put simply, from the moment you ground a vehicle until the time it’s sold, you're losing money rather than making any. This becomes particularly challenging in a ever changing market like ours.

The favorable prices we witnessed during the latter part of the Covid Era are no longer present, new car inventory has increased, supply chain issues persist even though they’ve improved, interest rates are at an all-time high, and consumers – and subsequently, dealers – are no longer willing to pay exorbitant amounts.?

Today, we’re all finding our “new normal” which really isn’t normal at all.??

Allow me to pose a question: How do you determine the value of a unit when you take it to an auction? Is it based on residual value, depreciated value, Black Book, or MMR??

If you rely on MMR, why is it that you’re relinquishing control over when and how to dispose of a unit to a third party, and then allowing them to also dictate the selling price, your selling price, in the process?

The fact is you possess a strong reputation and an extensive buyer base. Isn't it time to reclaim control over your inventory and your bottom line?

Just last year, Remarketing+’s Direct 2 Dealer platform eliminated over $25M in sale fees, over $100M in buy fees and drastically reduced reconditioning costs and transportation expenses for our clients, not to mention other auction fees we spared their buyers.??

How did we achieve this??

By equipping them with the tools and technology necessary to regain control of their remarketing efforts. Through our suite of services, we make de-fleeting inventory nearly effortless while minimizing expenses and maximizing profits, all without interfering with your current processes.?

I'm not suggesting that you completely abandon your existing workflow. I'm merely proposing that you add an upstream option within that initial window, before grounding, recon & transportation, to provide you with the opportunity to increase your revenue.

And why stop there??

With our Driver Sales tool, you can incrementally move your disposition even further upstream by offering vehicles nearing the end of their life cycle to current drivers of those vehicles.?

Most fleet companies already allow drivers to purchase the cars they are using, but what does that process entail for the driver? Unfortunately, it often involves expressing interest, finding their own financing, and enduring a painstaking experience at the DMV, hoping they have all the necessary documents for registration and tagging.

Our Driver Sales technology solves this problem by offering a white-labeled solution tailored specifically to your drivers. It enables them to purchase a vehicle they are intimately familiar with, thus minimizing or eliminating the need for reconditioning, all at a near retail price. The buyer gets a great deal while you maximize profits by obtaining above-wholesale value without incurring logistical expenses and additional time.

This results in an average lift of $3,229.18 per vehicle.?

Remarketing+ extends a customized offer to your driver, allows them to structure their deal, facilitate loan origination, and protect their purchase, all from their phone, tablet, or desktop. Driver Sales is a complete end to end service that also processes taxes, titles, and tags, thus removing friction and increasing conversions. Your drivers will never have to worry about the steps involved with buying a car, or step foot inside a DMV again.?

Remarketing+ makes it simple and as we all know, the simpler it is, the more people will use it.??

Here’s the bottom line. Don’t eliminate your current process.?Instead, use Remarketing+ alongside it and incrementally move your disposition upstream.?

In summary, Remarketing+ offers 3 opportunities to move upstream:?

1. Our bespoke wholesale platform, Direct 2 Dealer, minimizes your logistical costs without the impact of price erosion from ever-growing auction fees.
2. Our direct to consumer product, Driver Sales, empowers you to take control of your remarketing efforts with the most profitable and least logistically intensive disposition channel. The brass ring, if you will.
3. Our multi-channel syndication helps you digitally list on traditional static sites prior to incurring transportation expenses without fear of double sale fees.

And did I mention you only pay us when you succeed??

So, what’s the downside?