Remaining 97%

A good website converts anywhere from 2 to 4%. Out of 100 people who come on your website only 2 to 4 will buy or fill out a form or call you.

Across industries, the average landing page conversion rate was 2.35% - Wordstream

So what happens to the remaining 97% of the traffic?

Most brands focus more on bringing new traffic than having a plan to convert the remaining 97%. We also know the reason behind 97% not converting.

It turns out that?97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. Unless you can bring them back. We also know the Rule of 7 in advertising.

The?Rule of 7 states that?a?prospect needs to “hear”?the?advertiser's message at least 7?times before they'll take action to buy that

Yet we see brands don't have a solid plan to re-engage the remaining 97%. So, how can you re-engage them?

Re-targeting!

Have you ever thought or talked about something and all of a sudden you start seeing ads everywhere? That's re-targeting. Retargeting campaigns remind your website visitors of your products and services after they leave your website without buying.

After visiting specific pages, it allows you to retarget them and show your visitors relevant visual or text ads when they visit other websites.

According to Google, combining retargeting ads with the other advertising you already do can help you sell 50% more stuff.