ReloToLondon part2 – how to network

Two months till we all arrive back in London. I’ve been away for 12 years. We’ll spend Christmas with family. But then what: need a job.

I’m excellent at networking but haven’t yet secured a job. I want to relocate back to the UK and find an awesome role. Not any old role. So, I’m talking to anyone who’ll listen. Looking for the ‘right people’ who can introduce me to more of the ‘right people’.

It takes a while to work out who the ‘right people’ are. And I’ve worked it out. Let me share.

The ‘right people’ in life – well, in my life – are the ones are break the mould. They stand out and they stand for something. And they tell bloody good stories.

At The Marketing Society event the other night here in London, I met Ant Middleton. He’s an ex-special forces - now Channel4 show - hero in the UK. Ant Middleton says he doesn’t brief his tv production teams about the scary details of the upcoming shoot. He tells them the risks aren’t as high. And leads them along the way.

Ant Middleton says,

Don’t be a sheep. Be yourself. The best version of yourself. Be a shepherd.

Ant Middleton finds a positive in every negative. And he’s a complex character. The evening was another amazing event by the Marketing Society.

The next day I met Richard Shotton. I worked with him 15 years ago, but now I’m just one of his fans… Yeah, #fanboy. He’s recently published a book called The Choice Factory. If you haven’t read it – and you work in business of any sort – you should. It’s all about short cuts for getting audiences to think differently. The format of each chapter is what you want from a business book. Engaging! 

Title/subject – Illustration (anecdote) – Explanation (research) – Implementation (how to apply this).

I had an epiphany on Rich’s behalf. I’ve suggested that he now builds upon one particular section of his latest (first) book… and start to manipulate thinking among groups that society wants to manipulate. EG rehabilitation of young offenders. I told him:

Imagine if you did a ‘reality show’ with Ant Middleton as the trainer of young offenders and you’re doing the ‘live-on-air’ program adaptation to help remould the young offenders.

If it happens, I’d be delighted. But I think they are both building their own fame independently for the meantime. Fair cop.

And that’s the problem with job seeking, I keep finding roles for other people who are quite happy with their existing roles. But it helps me with my own stories, my own positioning. My own job seeking. And it helps me find more of the ‘right people’.

Are you one of the ‘right people’?

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• This article is 1 ex 3 articles from the "how to series" first published on listeningtostories.com
• Shotton's book can be purchased here - you should read it. More than once.
• The Marketing Society hosts events like this - you should join & come along. Regularly.