Reliance Strategy to support eCommerce, Major Decision Indeed

After the purchase of a 96% stake of online home décor company urban ladder for Rs 182.12 crore, Reliance Retail venture is becoming a matter of talk among all the business people. Both companies have their own reason for taking such a big decision.

Reliance Company purchased the share to create a strong retail portfolio and support its eCommerce play. Moreover, there is also an advantageous Aspect for the Urban Ladder as well. The company was facing loss for a long time and now that reliance has purchased such a large amount of share, therefore, the company does not have to worry about the funding to finance its losses anymore.

The best part is Reliance Retail Ventures Limited also mentioned that they might take up the control of the balance stake, taking its shareholding to 100% of the equity share capital of Urban Ladder. Also, Reliance has mentioned the investment up to Rs 75 crore which is also a big amount to invest but the company is expecting a major turn for an eCommerce site