Reliability Rhythm #34

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Reliability Leader Podcast

In this episode of the Reliability Leader Podcast, I sit down with Hiten Sonpal, CEO of Rise Robotics, to discuss groundbreaking technology that's transforming industries—beltdraulics.We explore how Rise Robotics is innovating hydraulic systems with belt-driven tech, offering 3x faster performance and greater reliability. Hiten shares his journey, from being inspired by Rise's tech to becoming CEO, and how this new advancement is set to revolutionize industries reliant on heavy machinery and automation.If you're interested in cutting-edge technology and how it can improve your business operations, this is a must-listen!

Listen Here:?https://adambahret.com/revolutionizing-hydraulics-the-rise-of-beltdraulics-with-hiten-sonpal/

Revolutionize Reliability Academy

What if the reason your products keep falling short isn’t because of your team’s skills, but because the approach you’re using is outdated?

In today’s fast-paced world of technology development, relying on traditional methods is a recipe for frustration and failure. If you’re tired of constant fixes and missed deadlines, it’s time to rethink your strategy.

Picture this: your team is racing against the clock to launch a product, only to find out later that it’s riddled with reliability issues.

The stress of dealing with customer complaints, the scramble to fix problems that should have been prevented—all because the process you’re using just can’t keep up with the speed of modern technology. This cycle is exhausting and costly, and it’s holding you back from achieving the success you deserve.

That’s where the Revolutionizing Reliability Academy comes in.

After three decades in the field, I’ve seen firsthand how the traditional Design for Reliability (DfR) approach often fails in today’s fast-moving environment. That’s why I’ve developed a new methodology that adapts DfR to modern needs, ensuring that your team can create highly reliable products by default.

This academy isn’t just for reliability engineers—it’s for anyone involved in product development, from electro-mechanical engineers to project managers.

You’ll gain access to proven strategies, a supportive community, and direct guidance from me, helping you deliver robust products on time, every time.

Stop struggling with outdated methods—join the Revolutionizing Reliability Academy and start building the reliable products your customers deserve. https://lnkd.in/d-RkGiNk

This Week in Reliability

Decoding the Reliability Engineering in the news

The Side Swipe: When Innovation Is Your Wheelhouse

Many companies achieve great success based on their ability to create, invent, and develop a technology. If this is the dominant focus of their product development programs they will maintain a high market share by continuing to be cutting edge. These industries and technologies are highly competitive with respect to new features and functionality for a period of time, but the growth of any specific technology slows as it matures. When this occurs, customers begin to put more weight on cost point and reliability when deciding which model or brand to purchase.

What happens if a brand’s product development program doesn’t adjust to this change in customer values? The company is then prime for the “side swipe.” The “side swipe” is a sudden loss of market share from a competitor. One of the ways this happens is the scenario described above. Sometimes this sudden advantage is just as much a surprise to the brand that gains that market share.

The customer’s shift in priority of product characteristics has changed. Now a different brand is better aligned with what the majority of customers want.

The result is often a previous technological and market share leader scrambling to figure out how to change its program and organizational practices to more accurately align with this new balance.

But the company may soon realize that it isn’t possible to “add” reliability to products: Reliability is designed in. Product development programs can’t simply be changed to ensure the new focus areas are guiding decisions during development. That’s a fundamental culture change, and culture change does not happen overnight.

Each of these types of change requires modifying the program and organization constructed over what may be two or three product development cycles.

Much of the rise of Japan’s technological industry in the 70s and 80s and China’s in the 90s and Millennium was based on this strategy. GM was prime for the side swipe and the company went from number one to out of business in a very short period of time. China even accomplished the side swipe on Japan in electronics in the past few years.

-Adam

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