Be "Relevant" Today and for Tomorrow

Every Friday Aussie morning at 7.30am, I rock up on a live stream to share one theory, one thought.

I explored relevance.

Last week, I had some LinkedIn Live stream difficulties. Still many stayed to listen. Thank you for being patient. I'm setting up my new studio space and again, testing out what's working and not working. It's part of my style to share the process of creating with you.

With over 22 million Americans being unemployed in less than 4 weeks. I cannot help but be a little scared for our future. This is a sign of that we're moving towards an uncertain future.

In the video above, I chatted about "Relevance".

More specifically, job relevance and security. I went on a deep dive about how we can be relevant in this current climate. How we can build transferrable skills of communications through creating content.

In the "Jobs of Tomorrow" report by the World Economic Forum, they placed social media and content marketing high on the list of future of work.

---

??Tune in tomorrow's live stream.

One theory, One thought on: "Re-Positioning"

How can we reposition ourselves and transfer our skillset over?

Friday, 7.30am AEST / Thursday 2.30pm PDT / Thursday 10.30pm BST

---

?? I'm Staring Over (again)

Speaking of creating, or starting to create. It really feels like I'm starting over again. I'm learning a new skill of communicating on a livestream. It's a hybrid of podcast and video. Creating a live stream is different from creating videos or writing blog posts.

I'm restarting:

• Because I'm stuck at home. I can finally focus on setting up my studio space.
• There's a new wave of eyeballs hungry for good valuable content.

Setting up my own studio has been on top of my list (the other one is buying my mum ah house). From buying new lights, to thinking about my backdrops.

I'm actually annoyed that I cannot get the Elgato USB camlink. Still, I didn't buy all my gears in one go, I had a wish list and every time I got paid, I invested it back to my studio space.

With everyone sitting at home, we either are consuming or creating. I will rather be at the forefront and amplify my voice and thoughts. I care about helping others develop the skills to confidence to be themselves and transfer knowledge.

Kerri Twigg, Michael Quinn (see post below) and Adam Karpiak noticed a big jump in their following numbers. It makes sense as more people are looking for guidance on upskilling or finding jobs.

Even this newsletter will eventually reach 10k subscribers, but I will soon hit a milestone of being 1,000 short of 40,000 followers.

What do these numbers mean? There are more new eyeballs.

It's the perfect time to create and start over.

?? Don't Wait To Create

Use your mobile, start creating videos. Your smartphone is the most powerful tool. Honestly, I don't expect you to be a digital whizz and create a wonderful video. You're not a professional content creator. Just be you, convey your message and respect people's attention. Communicate the one energy with your energy/soul on the line.

Need some equipment to kickstart your video. Check out what equipment you need here. I suggest that you invest in a good mic, audio is important for talking heads. Plus you can always take advantage of sunlight. But good audio makes a difference.

The key to an authentic video. It's just to be you. Awks and all. The first video will be the hardest because you will be facing your imposter self. The one who holds you back from doing new things in fear of critiques.

If you're serious about investing in yourself. Consider joining my membership programme, The Trusted Circle. It's not about me, it's about how I can help you move forward and position yourself as the trusted expert and voice in your field.

Believe in your knowledge. You have the stories and experience to share. Part of communicating is providing value.

----

?? Read Other Things From String

• 7 ways to build your personal brand, learn String's theory on personal branding with the 7Vs
• COVID19 resource tool for any business - here are free tools for you
• 7 common ways to dilute your brand (don't repeat these mistakes)
• Content that does the best on LinkedIn (and it's not photos).
• The simple formula for a good Linkedin post
• How to gain 100,000 views on LinkedIn (String's maths)