Relevance Of Karma In The Modern Business World

“…For whatever one sow, that will he also reap” – Bible

This is a classic proposition to describe what karma is all about. The idea of karma is that your actions have consequences, either positive or negative, and these consequences will come back to you in the future. In other words, what is given out does come back to you manifold. This is the law of the Universe which is objective and unbiased.

Despite all this, Organisations still overlook and ignore the karmic repercussion of their actions which ultimately results in reputational damages to the brand. There are plenty of examples in the last decade to prove this. A large UK retailer was exposed for its inhumane working conditions and use of child labour in its warehouses which resulted in a boycott of its stores by customers. As a result, their sales, profits and share prices plummeted by a large magnitude. Another example that stands out is a large banking firm in the US that was criticised in terms of the way it handled its clients (opening accounts without consent resulting in fees and poor credit ratings for clients) and employees (aggressive long working hours and pressurised work environment). All of this led to fines and litigation against the bank resulting in the widespread closure of the bank branches and a significant loss of business.

The above instances illustrate that not only the way of business must change but also the law of karma must be considered during any decision-making for the Organisation. Traditional methods of doing business that focus solely on maximising profits by using and abusing resources are now being challenged. Business leaders can neither ignore the social, economic and environmental consequences of their business nor can they ignore these issues of the world, in general, irrespective of whether they are directly or indirectly affected by it. All in all, business today is no longer about maximising profits for its shareholders but beyond that. Ignoring this proposition while doing business will be a mistake. Globally, 75% of the consumers purchasing decision is now driven by the company's values, authenticity, and position on social, economic and environmental issues of the World, according to a survey conducted by Accenture.

Today’s business leaders must understand how can their business make a better world versus if it did not exist. Business is a catalyst for growth, possibilities, and change in the World. This is why only those businesses that operate from the idea of contributing value and creating an impact on the world are expected to flourish. The Universe will reward value-driven businesses that create a sustainable future and minimise harm to the world. As a result, by the law of karma, if the business tends to create value for the World, money and profits follow.

The concept of money and profits in business is based on the premise that it is the by-product of positive karma we create and emanate to the World. This is why companies that operate with the intention of solving the problems of people and the World and creating an impactful change will flourish brand-wise and financial-wise, as compared to ones that only function to make more money through any ways and means and consider profit as the only determinant of success.

Operating from the consciousness of the law of Karma is a choice. If all companies choose to function from possibilities and create an impact on the World, we would create earth as a place of sufficiency and abundance. This requires Organisations to function from a place of awareness instead of emotions and feelings and create a business that enriches the planet earth which includes everything including you and me. Such an approach will bring dividends in form of brand equity. As a result, money and profits will flow effortlessly.

If you are curious to know more about awareness and how can you inculcate it in your life, read our blog on the same by clicking the link here - Link

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