The Relevance, Edition 4.4
Transforming Media Planning with AI: Introducing Simpli.fi’s Media Planner with Plan Assist
Media planning just got smarter. Simpli.fi’s Media Planner with Plan Assist is revolutionizing how marketers navigate the complex world of programmatic advertising. With the ever-evolving digital landscape, managing multiple platforms and deciphering countless data points can feel overwhelming. This innovative tool simplifies the process, using AI to streamline workflows, optimize budgets, and deliver data-driven audience targeting. Whether you're looking to save time, reduce costs, or achieve more precision in your campaigns, Media Planner with Plan Assist provides the efficiency and scalability you need.
In this blog, we explore how this AI-powered solution empowers modern marketers to work smarter, not harder. By seamlessly integrating artificial intelligence with Simpli.fi’s trusted unstructured data targeting, the tool helps teams adapt quickly and plan confidently in a fast-paced industry. If you're ready to take your media planning strategy to the next level, explore how AI is transforming campaign planning and execution.
Leveraging AI In Media Buying and Planning: A View to the Future
What role will AI play in the future of media buying and planning? According to Simpli.fi leaders, AI is the key to unlocking enhanced audience targeting, real-time optimization, and predictive analytics. By automating time-consuming tasks like pre-selecting target keywords, audience demographics, and budget parameters, AI allows marketers to focus on strategy and creativity rather than data entry. These advancements are transforming campaign workflows and paving the way for more impactful results.
This blog delves into the tools and technologies driving this change, including dynamic user interfaces (UI) that make data actionable and accessible. From intuitive campaign setups to hyper-personalization at scale, AI is reshaping how businesses interact with data and streamline operations. Don’t miss this opportunity to learn from one of the industry’s leading experts and see how your team can harness the power of AI to stay ahead in today’s competitive market.
Transforming Programmatic Advertising & Creative Strategy | Eric Elliott
In one of the latest episodes of Simpli.fi TV, the web series and podcast designed for agencies, marketers, media buyers, and business owners looking to stay ahead in the evolving world of digital advertising, we’re joined by Eric Elliott, CEO and founder of VIP Marketing and Craft Creative—two powerhouse agencies working with top brands like Ford, NBC, and Toyota. With nearly two decades of experience and a passion for impactful campaigns, Eric is redefining creative strategy and shaping the future of marketing.
Eric shares expert insights for marketers and advertisers looking to elevate their approach in a competitive landscape. In this episode, we’ll dive into his journey, his unique perspective on creative strategy, and what’s next for the industry. Don’t miss this conversation—tune in to check it out!
National Supplement Brand Drives Online Sales and Low eCPM
How do you drive nearly 8,500 direct sales while keeping eCPM low? For one national supplement brand, the answer was a strategic partnership with Simpli.fi and its innovative programmatic tools. Using ZIP code-level targeting and ACR data, the brand reached its target audience of active, aging adults with precision and efficiency. This data-driven approach not only boosted ROI but also helped the brand exceed its campaign KPIs.
This case study offers an in-depth look at how collaboration and advanced technology can deliver measurable results. Whether you're a national brand or a small business, Simpli.fi’s solutions are designed to empower your team to achieve more. Ready to see how you can replicate this success? Click below to explore the details and learn how Simpli.fi can help you drive growth.
Client Advisory Summit 2025
Our second Client Advisory Summit was a fantastic success, bringing together some incredible partners for insightful discussions on growth, innovation, and collaboration.
We engaged in meaningful conversations about the evolving advertising landscape, exchanging ideas on how to drive smarter strategies and build stronger partnerships. These discussions reinforced why our collaborations continue to thrive—rooted in trust, shared vision, and a commitment to success. We’re grateful to everyone who joined us and look forward to continuing to push the industry forward together.
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