The Relevance, Edition 3.4

The Final Stretch: Boosting Political Campaigns with Same-Day Activation and Incremental Reach

As the election season enters its final stretch, the pressure is mounting not just for candidates, but for marketers too. Even the most meticulously planned campaigns can face last-minute shifts due to unexpected events or new polling data. Our political partners are gaining a competitive edge by leveraging strategic ad placements and expert insights tailored to the fast-paced nature of the political space.

To help campaigns maximize their impact in these critical moments, we offer exclusive tools and resources, such as Same Day Activation and Incremental Reach Tools. With cutting-edge thought leadership, like our latest political download, Maximizing Relevance in Political Advertising, and partnerships with leading data providers, we ensure your message resonates with the right audience at the right time. Ready to unlock the secrets to political campaign success? Dive into our latest blog for expert insights and strategies tailored to the political landscape.

Simpli.fi’s Advantage for Political Data Onboarding

Check out our latest politically focused webinar episode, where we delve into the critical topic of political ad buying in a data-driven world. Hosted by David McBee, Director of Training and Education, this episode explores how Simpli.fi is revolutionizing political advertising with innovative solutions that improve match rates and speed up campaign activation. For political advertisers looking to enhance their digital strategies, this is a must-watch.

In this episode, Simpli.fi addresses the common challenges political advertisers face, such as low match rates and slow turnarounds. We showcase how these advanced data onboarding solutions consistently deliver over 90% match rates—far exceeding the industry average of 40-60%—and activate campaigns within a single day. Don’t miss out on this opportunity to learn how Simpli.fi’s cutting-edge technology can drive better results for your political campaigns. Watch now to unlock the full potential of your audience targeting and campaign efficiency.

Simpli.fi Named in the 2024 Gartner? Market Guide for Ad Tech Platforms

Gartner recognized Simpli.fi in their latest Market Guide in the Ad Tech Platforms category. They note that “Ad tech is a set of technologies used for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, design, bid management, analytics, optimization and automation of digital advertising.”

More consumers are turning to digital channels for news and entertainment, and Simpli.fi recognizes the need for advertisers who rely on ad tech platforms to not only target and connect with relevant audiences on their chosen platform, but to deliver measurable and meaningful results. At the same time, companies are increasingly tapping ad tech platforms to reach their target audiences on digital channels, which Simpli.fi believes will lead to the rapid evolution of tools and continued expansion of the industry.

How to Maximize the Impact of Your Political Advertising

The world of political advertising has experienced significant shifts in recent weeks, with new announcements and increased political spending setting the stage for a record-breaking season. To best support advertisers during this critical period, Simpli.fi is ready with our latest political download, Maximizing Relevance in Political Advertising, providing key insights and strategies for navigating this pivotal season.

At Simpli.fi, we've recently seen a significant uptick in political activity on our platform, with daily spending increasing by as much as 32% day-over-day. This surge highlights the growing importance of political advertising in the weeks ahead. But what’s driving this dramatic increase on the Simpli.fi platform? Explore the latest insights as we dive deeper into the trends shaping political ad strategies today.

Events

Simpli.fi’s Fall Tour is in full swing! We've been traveling across the country to connect with our partners and industry professionals, and the past few weeks have been amazing. Thank you to everyone who has joined us—we hope to see you at our next stop!

What We’re Reading

• What is Apple Intelligence? The new Apple AI coming to your iPhone, iPad and Mac explained: Apple Intelligence, introduced at WWDC 2024, is a new AI feature set designed to enhance user experiences across iPhones, iPads, and Macs. It offers tools like text rewriting, image manipulation, and advanced search features while focusing on privacy by processing most data on the device. Notable features include Visual Intelligence for real-time image searches, Genmoji for custom emojis, and improved Siri capabilities with better contextual awareness and privacy safeguards.

• 15 Exciting Trends That Are Impacting B2B Digital Marketing In 2024: The rise of video content for B2B engagement, and the growing importance of data privacy and compliance. Other trends might include the use of interactive content, sustainability messaging, and the integration of advanced analytics to drive marketing strategy.

• US Political Ad Spending Forecast 2024: US political ad spending is projected to hit record highs in 2024, driven by the intensity of upcoming elections. Digital platforms, especially social media and connected TV, will see substantial growth as political campaigns increasingly prioritize online outreach. This surge in spending highlights the heightened competition and the growing need for precise, data-driven advertising strategies across digital channels.