The Relevance, Edition 3.3

Ready to take your streaming TV strategy to the next level? Check out our downloadable piece: Simpli.fi’s Streaming TV Success Guide

In a rapidly evolving TV-viewing landscape dominated by a multitude of streaming services, embracing streaming TV into your media mix is not just beneficial but essential. The surge in streaming TV usage spans all demographics and geographies, signifying a significant shift in consumer behavior. What once started as an experiment for early adopters has now transformed into a common practice, reminiscent of the widespread transition from landlines to mobile phones.

Our latest thought leadership piece, the Streaming TV Success Guide , dives deep into key best practices that have the power to revolutionize your advertising strategy. We understand the intricate dynamics of this industry and are here to guide you towards innovative solutions that ensure not only effectiveness but also efficiency.

The Evolution of CTV Targeting: What Streaming TV Tiers Mean for Advertisers

Navigating the complex landscape of streaming TV advertising can be daunting. A critical question marketers face is: “Where do you want your ads to appear?” Although it may appear straightforward, the fast expansion of streaming TV options shows how complex this decision really is. Introducing Simpli.fi’s Streaming TV Tiers to help provide flexibility and a strategic approach to pricing that can help advertisers navigate the streaming TV buying landscape.

In this vast realm of streaming TV advertising, advertisers need to decide if they should proceed with familiar inventory or should rely on digital algorithms to find the optimal placements. The answer lies in a strategic approach.

While personal preferences matter, it’s essential to recognize that we are not our consumers. Moreover, while digital algorithms are powerful, they should be guided by strategic limitations. Simpli.fi’s Streaming TV Tiers provides tailored options for CTV buyers to meet your specific needs.

Faraday and Simpli.fi Announce Strategic Partnership to Enhance Media Buying Precision with Predictive Consumer Insights

Faraday, a leader in predictive consumer behavior analytics, announced a strategic partnership with Simpli.fi , the leading Advertising Success Platform. This collaboration brings together Faraday’s sophisticated identity graph and predictive analytics capabilities with Simpli.fi ’s media buying precision, creating a powerful solution for marketers aiming to reach their ideal audience at scale.

Simpli.fi clients can leverage Faraday’s extensive identity graph, which includes 1,500 attributes on every U.S. adult consumer, to create highly targeted lookalike audiences. These audiences can be deployed across Simpli.fi ’s comprehensive media buying platform, which includes CTV, display, social, and more.

SEO, SEM, and Programmatic: The Marketing Trifecta | Robert Royer

Explore the intricacies of comprehensive marketing strategies for small to medium businesses (SMBs) with Robert Royer . In this latest conversion on The Marketing Trifecta , Robert emphasizes the importance of having a well-defined marketing strategy, encompassing campaign objectives, target personas, and unique value propositions.

Learn how the team at BBM leverages their expertise in search engine marketing (SEM), social media, and programmatic advertising to create a cohesive approach that drives brand awareness and conversions. By integrating traditional media with modern digital tactics, Robert highlights how they ensure a presence at every stage of the consumer journey. Discover how multi-touch attribution, cross-device tracking, and a focus on blended cost per lead help measure the effectiveness of these comprehensive strategies.

Events

The Simpli.fi team recently attended the Las Vegas Market | ANDMORE?? Hot Deals event. They had a great few days connecting with new and current partners.

The team will be at the Florida Governor's Conference on Tourism in Tampa, FL on August 28th. Be sure to connect with the team if you will be there, we'd love to see you! Follow along with our social to see other events will be at.