The Relevance, Edition 3.1

Top 3 Myths with Cookie Deprecation

In the latest Simpli.fi Myth busting blog post we dive into some of the most common cookie myths. There are many misconceptions and theories surrounding the end of third-party cookies.?

Simpli.fi co-founder and CTO Paul Harrison recently spoke with Digiday on the subject, “We’re going to continue to test and are actually acting like the deadline before the latest extension never moved. Doing this should put us in a good position for any changes that actually do happen, especially given Google seems to be telegraphing changes pretty well. We have time to react.”

Exploring the LiveRamp-Simpli.fi Partnership | Granger Tripp

In this episode, Simpli.fi TV talks to Granger Tripp , Client Partner at LiveRamp. Join Granger Tripp as he discusses LiveRamp’s groundbreaking advancements in data collaboration.

Learn how LiveRamp facilitates secure data sharing among businesses, including their partnership with Simpli.fi . Discover how this collaboration empowers advertisers to execute targeted campaigns, optimize measurement, and prepare for the future without third-party cookies.

Available for Download Now: The Future of Digital Advertising After the Deprecation of Third-Party Cookies

Take a look at one of our most recent downloadable pieces as we compile strategies, solutions and best practices in all things related to cookie deprecation and how to prepare for this future. With another Google delay in the world of Cookie deprecation this download piece becomes a crucial supporting document for all advertising professionals.

Learn more about how you can futureproof your advertising efforts and how Simpli.fi has built robust solutions to succeed in the cookieless world.

Simpli.fi’s Native Solution Outperforms the Competition for Financial Services Firm

Check out how a financial services and online banking lender leveraged Simpli.fi's Native targeting solutions to increase personal loan applications. This helped maximize performance without relying on traditional cookie-based advertising approaches. Simpli.fi monitored the bidding throughout the campaign and optimized within each budget allocation.

In one of our latest case studies , we delve into the remarkable results of a recent Simpli.fi campaign. Over a two-month test period, the campaign achieved impressive milestones, including a staggering $131,591.66 in Total Efficiency Savings and a cost-effective $3.00 CPM per transaction. These outstanding results translated to over 19.9 million additional impressions—a remarkable 45.3% increase compared to competitor campaigns. Not only did this boost visibility, but it also drove an extra 15,352 clicks to the client's personal loan application webpage. Through Simpli.fi 's strategic approach, this partner maximized their budgets, gaining more impressions, more clicks, and ultimately, more opportunities to offer personal loans. Join us as we explore the strategies and insights behind this success story.

How Zondra TV Network Boosted Ken’s BBQ with Simpli.fi’s ZTV Solution

Check out this recent cookieless success story! Let’s check out the success story of how Zondra TV Network, in partnership with Simpli.fi , propelled Ken’s Hardwood BBQ to new heights using the innovative ZTV solution.

Join us as we share the flavorful journey of Ken’s Hardwood BBQ, nestled in sunny Arizona. With a mission to captivate locals with their mouthwatering barbecue and increase online orders , Ken’s Hardwood BBQ partnered with the innovative Zondra TV Network. Together, they crafted a programmatic strategy to enhance their existing advertising efforts. They leveraged Simpli.fi ’s ZTV, a cutting-edge zip code-based targeting solution, to reach individuals on a local scale . By delivering engaging video content across CTV devices, this collaboration aimed to bring the irresistible taste of Ken’s BBQ straight to the screens of potential customers. Join us as we explore how this dynamic duo spiced up their marketing efforts and achieved their goals.

Events

Reflecting on an amazing week at AdExchanger's Programmatic IO in Las Vegas!

Stay up to date with our current events by following our socials. We'll see you there!

What We’re Reading

• Discover the latest from digiday, another cookie delay, Google shares with the advertising industry there will be changes.?
• Regulatory Concerns: The UK’s Competition and Markets Authority (CMA) and the Information Commissioner’s Office (ICO) have raised concerns about Google’s new tracking technologies. These regulatory bodies need more time to review the impact and ensure compliance with privacy standards (Search Engine Land) (Basis Technologies).
• It’s delayed again..in this article for Ad exchanger article we pick up on Google’s further delay to their commitment to cookie depreciation in 2024 leaving advertisers with questions on when it will happen and how to prepare.
• Strategic CFO 360 sat down with Evan Kolter, Simpli.fi CFO, for the Finance and Accounting Briefing newsletter to discuss the systems and tools used on his team.