The Relevance, Edition 2.5

Top 5 Tactics for Empowering Small Businesses

Small business week in 2024 marks an important celebration of the millions of small businesses that form the backbone of our economy. As we take this opportunity to recognize and honor these businesses, it’s crucial to highlight the tools and technologies that empower them to thrive in an increasingly competitive digital environment. In this blog, we go through our favorite Small Business targeting types and introduce some new players to the advertising game. The combinations of this strategic mix offer new avenues for affordable, accessible, and effective advertising for all businesses.

Empowering Local Businesses through Streaming TV Advertising | David Van Beekum

David Van Beekum discusses the benefits of streaming advertising for small businesses, offering an affordable alternative to traditional broadcast TV.

In this episode of Simpli.fi TV, David Van Beekum, Co-founder and Creator of tweva, emphasizes the importance of “infotainment,” a captivating blend of entertainment and information, to engage the new generation of consumers. David encourages local businesses to embrace user-generated content, even if it means starting with simple videos shot on a phone. As society shifts towards supporting local businesses, streaming TV becomes a powerful platform for targeted advertising. With the ability to test and refine ads, David urges advertisers to take the plunge and share their stories to maximize exposure and connect with their audience.

Available for Download Now: CTV Solution Handbook: The Small Business and Agency Marketing Guide

Dive into the world of Connected TV (CTV) advertising with Simpli.fi’s CTV Solution Handbook, crafted specifically for small businesses and agencies.

This guide is your key to unlocking the full potential of advertising on your CTV campaigns, making it straightforward, cost-effective, and impactful. Simpli.fi offers a variety of tools and insights to guide you through every step of the CTV campaign process. From the basics of planning and creating ads to the strategic focuses of measuring success, this handbook will explore how Simpli.fi’s guide can streamline your entry into CTV advertising, ensuring your campaigns hit the mark every time.

Jack Sperco Selected as one of Business Insider's Rising Stars of Adtech.

Simpli.fi is proud to announce Jack Sperco’s recent nomination as one of Business Insider’s Rising Stars in AdTech.

Sperco’s remarkable journey at Simpli.fi commenced as an intern in 2013 and has grown into his oversight of the company’s political ad business. Leading a 13-person team focused on political, e-commerce, and direct-response advertisers, Sperco’s ascent embodies dedication and expertise. Sperco’s recognition as one of Business Insider’s Rising Stars of AdTech not only spotlights his achievements but also serves as a source of pride for Simpli.fi and its commitment to fostering industry-leading talent. His innovative strides within the advertising sphere underscore the impactful contributions of the honorees on this prestigious list.?

Unbundling to Uncabling: The Journey Through TV Media Buying

Check out our latest blog on TV advertising and how it has always been a foundational pillar of marketing strategies. Reviewing details such as how the TV advertising landscape is undergoing a transformation, marked by the gradual shift from traditional linear television to digital platforms. This evolution goes beyond simply unbundling cable packages; it’s about uncabling the entire bundle as consumers increasingly turn to streaming services and on-demand content.

The traditional model of TV advertising, characterized by linear channels and fixed time slots, is giving way to a new direction. Review notable trends such as the rise of ad-supported tiers on subscription video-on-demand (SVOD) platforms like Netflix, Amazon Prime, and HBO Max. These platforms offer advertisers a unique opportunity to connect with engaged audiences in a digital environment.

What We’re Reading

• Google Delays Cookie Deprecation for the Third Time: Google has once again postponed the deprecation of third-party tracking cookies in its Chrome browser, marking the third delay since the initial promise to phase them out in 2020. The decision to postpone has been influenced by regulatory concerns and challenges in developing alternative tracking and measurement tools called the Privacy Sandbox. Adtech companies, publishers, and ad agencies have raised complaints about the sandbox tools, claiming difficulty in operation and unforeseen consequences.
• Sony and Apollo send letter expressing interest in $26 billion Paramount buyout as company mulls Skydance bid: Amidst ongoing developments in the entertainment industry, Sony Pictures and Apollo Global Management have formally expressed their intent to acquire Paramount Global in a $26 billion buyout, potentially changing the landscape of the Hollywood industry. This move comes as Skydance Media, backed by RedBird Capital and KKR, awaits the special committee's decision on their bid to acquire the company. The potential acquisition has ignited market excitement, with Paramount Global shares surging over 12% following the news, sparking further speculation about the future of the iconic entertainment company.
• Streaming Tv Ads Gain In Viewer Acceptance: According to this article by Ad Age, a recent survey conducted by consumer data company Disqo, the acceptance of streaming TV ads among viewers has increased significantly. The study found that only 13% of consumers are opposed to ad-supported streaming tiers, down from 36% in the previous year. As streaming services like Netflix, Disney+, and Amazon introduce ad-supported subscriptions, advertisers need to adapt their strategies to the preferences of consumers who prioritize cost, personalization, and interactivity in streaming ads.