The Relevance, Edition 2.2

Super Strategies: Maximize Relevance with CTV & Addressable Solutions

With the “Big Game” and “Super Tuesday” coming up, marketers find themselves in the crosshairs of two massive opportunities to advertise and connect with relevant audiences. In light of these events, it’s important to lean into key advertising strategies, like CTV and addressable targeting , to drive success around highly anticipated viewing and engagement events.

Available for Download Now: 3 Super Strategies to Win in Digital Advertising

Simpli.fi emerges as the catalyst empowering marketers to captivate sports, entertainment, and political audiences. Our cutting-edge advertising technology solutions stand ready to propel your success during these monumental marketing events.

We welcome you to download our exclusive guide to learn more about three effective ways you can win with your digital advertising efforts. We'd love to help enhance your success with these strategic approaches for you and your clients.

Understanding the “State of Screens” with Michael Beach, CEO of Cross Screen Media

In this engaging interview, David McBee sits down with Michael Beach, a leading expert in the TV and streaming TV industry. Michael shares his journey from founding a digital agency to navigating the evolving landscape of television advertising .

Discover why TV advertising is more complex than ever, how to tackle fragmentation, and why local advertisers have a golden opportunity. Get insights into the future of advertising and learn how to future-proof your business in this ever-changing landscape.

Reach More of Your Audience Faster in Fewer Steps Than Ever Before

Political advertisers, this one’s for you. We’re aware of the most problematic challenges for political data onboarding, and we're here to help. Simpli.fi offers an industry-leading 90%+ match rate on address-level data with a less than 24-hour upload and activation turnaround. And we’ve put together an exclusive guide to explain how you can use our solution today.

Reach more of your target list faster in fewer steps with our direct upload political data onboarding solution . We offer a big advantage to advertisers compared to the traditional 40-60% match rates, 3-5 day turnaround times, and additional steps required when using a typical clearing house for political data. And we've partnered with the top political data providers to ensure you can activate the audiences most important to you.

Success Story: National Insurance Co. Reaches Target Audience with Simpli.fi’s ZTV Solution

One of the nation’s top insurance providers partnered with a global media agency to leverage Simpli.fi ’s proprietary ZTV targeting solution , a ZIP-based way of reaching TV viewers across high-quality streaming inventory at a substantially lower price point.

The provider drove an increase in applications for their Medicare Advantage plans during this year’s open enrollment period by implementing an effective programmatic strategy to complement their linear television buys. Discover how they achieved successful performance with an all-in CPM of $16 across top inventory sources like Hulu, ESPN, Paramount, SlingTV, National Geographic, and Fox Sports.

Vacasa Maximizes Reach & Awareness Using Simpli.fi's Addressable CTV Offering

We're taking a small trip down memory lane with this one. Our CEO, Frost Prioleau joined Sean Winnett (Sr. Marketing Manager, Vacasa ) and Ashwini Karandikar (EVP, Media, Tech, & Data, 4A’s ) for a webinar to discuss how the brand drove successful results using Simpli.fi 's addressable CTV product.

The conversation focused on how Vacasa — an international vacation rental management company — successfully reaches homeowners of vacation properties using first-party data with Simpli.fi ’s addressable targeting. We're proud to resurface this success story from one of our partners. Learn from these experts by watching the webinar.

What We're Reading

• The cautious crumbling of the cookie. IAB Tech Lab released a report on Google's Privacy Sandbox that led to increased pressure to delay the deprecation of the cookie.
• Live sports are coming to streaming like never before. In a huge win for sports media and streaming companies, Disney, Fox, and Warner Bros. Discovery announced they would be joining forces to create a sports streaming platform together.
• Tracking the "Big Game" advertisers. AdWeek is keeping a running list of who is–and is not–spending top dollar to reach audiences tuning into football's largest event of the year this Sunday.
• Ad-supported models driving growth. Netflix reported earnings and saw a 12.5% jump in revenue that it attributed to an increase in subscriptions stemming from the release of its ad-supported model .
• Digital ad market showing positive signs. As the digital advertising market reports earnings, several companies are reporting growth which leads analysts to believe the ad market is growing with bright days ahead.