The Relevance, Edition 1.3

Cookieless, Future-Proof Advertising Strategies for Marketers

Google announced it will finally begin phasing out support for third-party tracking cookies in Chrome, a process it plans to complete by the end of 2024. For many marketers, this is a worrying event, as AdTech platforms face increasing difficulty in conducting data-driven advertising on a large scale.?

Should you be worried? The truth is, data-driven advertising isn’t going away, it’s just getting harder to execute at scale in the fast-moving technical and legislative climate.

What Future-Proof Advertising Strategies Can You Add To Your Marketing Mix?

With nearly 200 developers actively working in sprints to maintain and strengthen Simpli.fi’s privacy-compliant device & household identity graphs, we recognize the need for strategies that aren’t cookie-dependent.

In this guide, explore three future-proof advertising strategies and the unique advantages it offers as we enter a cookieless world:

1. Gather relevant data points to drive more meaningful results with Contextual Targeting.?
2. Pair contextual targeting efforts with Native Advertising to enhance campaign performance with highly relevant, more engaging ads.?
3. Thrive in a cookieless world with ZTV, a proprietary ZIP-code based CTV solution that is an identifier-free, placement-based audience solution.?

In the AdTech world, adversity is a motivator. Yes, we are entering a cookieless world, but it provides an incentive to consider what a future-proof advertising strategy can look like, and the unique advantages it offers.

Ready to add future-proof advertising to your marketing mix? Download the guide here.

Boosting ROI: Unleash The Power Of Contextual Advertising in B2B Campaigns

By: Jonno Burden

In the era of digital marketing, the landscape of B2B advertising has matured considerably. It is no longer about rudimentary metrics or generic outreach. Today’s marketing gravitates towards strategies rooted in context, particularly when one is addressing leading decision makers.?

In this executive guide, explore the nuances of Native Advertising in the B2B realm, including:

• Amplifying ROI through Contextual targeting
• How to formulate robust Contextual and Native strategies for the C-Suite
• Navigating obstacles on the horizon
• And more

To access this information, download the guide here.

Simpli.fi TV Interview: The Power of Native Programmatic Advertising, DJ Virtue

In this interview with one of Simpli.fi’s very own, DJ Virtue explains the concept of Native Programmatic Advertising, which involves creating ads that seamlessly blend with the look and feel of a publisher’s site. He discusses the advantages of native ads over traditional formats and highlights how the acquisition of Bidtellect brought additional contextual targeting capabilities to Simpli.fi.

DJ emphasizes the effectiveness of Native programmatic ads in delivering better consumer experiences and achieving improved results to advertisers. He provides valuable advice for brands looking to leverage this targeting tactic, emphasizing the importance of aligning creative assets with the landing page to enhance user engagement.

Simpli.fi Case Study: Financial Services Advertiser Boosts Website Visits with Simpli.fi’s Bombora B2B Contextual Solution

The power of context. Bidtellect, now a Simpli.fi company, and Bombora, the leading provider of Intent data for B2B sales and marketing, partnered to deliver 83% more clicks and 48% lower CPA for a financial services client thanks to contextual targeting technology.

By the end of the two-month long campaign, it was clear that Bombora’s contextual segments outperformed the traditional behavioral segments on a number of metrics including CPA, cost efficiency, impressions, and conversion rates. Ultimately, the contextual campaign delivered more efficient results, ultimately maximizing the advertiser’s Return On Ad Spend (ROAS). To learn more, click here.

What We're Reading

• The Future of Streaming Revenue: A new report forecasts that Netflix, Disney+, HBO, and Paramount+ will drive a whopping $20 billion in hybrid AVOD-SVOD revenue by 2029.
• Talk To Me: Having a verbal conversation with an AI machine to help plan advertising strategies will soon become common.?
• Being Proactive Is Good For Your Health - And For Privacy Compliance: Developing and managing a robust privacy program isn’t easy. Prevention by future-proofing is the best cure.?
• The Digital Ad Sales Recovery Isn’t Saving Traditional Media: Magna’s new U.S. ad forecast shows linear TV continuing to decline.?
• US Digital Ad Spending by Industry 2023: Latest insight into which US industries spend the most on digital advertising this year and next, and which are outpacing the national trendlines.