The Relevance, Edition 1.0
Self-Service vs. Managed Service: Partnering With an Advertising Success Platform That Is Right for You
In the current economic climate, it’s become increasingly important for teams to maximize their efficiencies while increasing their effectiveness. One particular area where that plays out in the world of advertising is with managed and self-service models.?
The landscape of platforms offering managed and/or self-service solutions has grown exponentially in recent years. Within programmatic alone, advertisers must choose from an expanse of platforms including Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Data Management Platforms (DMPs), and Ad Exchanges. To add a layer on top of that, it complicates the decision-making process when agencies and brands weigh the different service offerings and required minimums of each platform, which can vary greatly.
Weighing the Various Service Benefits
As advertisers try to decide what’s best for their specific needs, it’s important to focus on the intrinsic benefits. We've developed a list of benefits for each service model type: managed, self, and hybrid. You can find them here on our website.
To help you focus on what’s best for you and your business, we’ve also created a list of questions to ensure you’re getting the most value out of your service partnership. Get your results to make better decisions faster when it comes to selecting an advertising partner.
Simpli.fi TV Interview: Jeff Swartz, Ethic Advertising
In advertising, it's important to work with platforms that provide flexible service offerings to meet you where you're at. Jeff Swartz of Ethic Advertising detailed this in a recent thought leadership interview on Simpli.fi TV. He shared the importance of weighing the benefits of technological capabilities, time savings, and cost savings–matching those up to your client-specific needs:
“There isn't really a DSP that we found that does absolutely everything and stuff. So although we do work with Simpli.fi, we work with probably three other DSPs at any given time, but we also beta test other DSPs and kind of cycle through them and work with other partners, both self-serve and sometimes managed services, but it's really based off of what our client's needs are and what we can get the most bang for their buck. So there's a technology piece and a budget piece that falls into play of what we can kind of leverage and utilize.”
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Simpli.fi Webinar: Doing More With Less — Strategies for Advertising Success in Uncertain Times
As advertisers embrace the economic uncertainty we're operating in, they're left trying to do more with less. In a recent webinar, we introduced some key strategies to help drive advertising success with leaner teams. The focus of this conversation is to drive performance by increasing efficiencies and effectiveness where possible:
“Take advantage of direct integrations. Give you the resources to help your teams manage projects. Lean on what the platform provides. Like campaign specialists, who can give you strategic recommendations and manage your campaigns for better outcomes. You could even move from managed service to self-service if the desire is there.”
Advertising Success Story: Group C Digital and Simpli.fi Boost In-Person Visits for Grocery Store Chain
For most advertisers, they know they want to proceed on a managed or self-service basis. But there's a large subset of agencies, brands, and media buying teams that have specific needs that require a hybrid approach. That can look like starting on a managed service basis and being trained to migrate to self-service. Or, it can also look like certain campaigns are managed by the end platform and others managed by the advertiser. Take Group C Digital, for example:
“After careful consideration, they chose Simpli.fi because of the ability to gauge individual store traffic, the flexibility and support of a hybrid service model, and innovative targeting solutions. The partnership has grown over the years, and the agency now works with Simpli.fi for 20 multi-location brands to strategize and execute high-performing advertising campaigns.”
To read more, download the case study PDF on our website.
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