Release of "Smart Business Guide to Credit Card Processing" What every business owner should know to avoid costly pitfalls -Alex Nouri, Author

SMART BUSINESS GUIDE TO CREDIT CARD PROCESSING

For people starting their first business, or perhaps opening their first brick-and-mortar store, credit card payment processing is vital. But finding a processor and reaching an equitable agreement with them can seem impossible. Unscrupulous agents, shady sales techniques, evasive answers to basic questions, and securing fair treatment can feel like navigating a minefield. Why, when credit card payment processing is such an important part of running a business, is there not a comprehensive guide to helping business owners negotiate an arrangement? Business owners deserve to have an accurate view of the landscape—that's the only fair way to make informed decisions about fees, equipment lease, and other vital factors pertaining to credit card payment processing.

That's why Alex Nouri wrote Smart Business Guide to Credit Card Processing. As a sixteen-year veteran of the credit card payment processing industry, he is well versed in how connivance, evasion, and even deceit by exploitative agents can victimize unsuspecting business owners. In his book, Alex Nouri exposes the underhanded chicanery business owners must watch out for. His book offers helpful guidelines to avoiding bad deals, making knowledgeable choices regarding credit card payment processing accounts, obtaining appropriate leasing information, and more. His guide for business owners includes tips on what to do if you believe your agent or processor has acted unethically, as well as advice to help navigate many precarious situations—such as chargebacks, cash advances, small equipment leases, risk management, cancellations, and a lot more.

The audience for this book is vast and far-reaching. This book is useful to business owners, business consultants, CFOs, CPAs, business bankers, electronic transactions processing industry, lawmakers, law enforcement, and more. 

A graduate of the University of Michigan, Alex Nouri is an expert in efficiency and transaction solutions. Since 2000, he has served as the President of EFT Direct, an acquiring and consulting firm based in Ann Arbor. Nouri has helped many businesses reach greater profitability, improve efficiency, and prepare for an ever-evolving future. 

Commendations

“Alex Nouri exposes many of the deceptive and unfair trade practices all too common in today’s credit and debit card payment industry. Business and organization managers will improve their profits by following the guidelines outlined in this book. Whether it is “tiered pricing” or “surcharges” or leases that cost $5,000 for use of a $500 piece of equipment or any of the other practices disclosed by Alex, these common practices cost the vast majority of small businesses thousands of dollars that should be going into their own pockets. Small businesses are treated by the courts as sophisticated operations with due diligence resources they simply do not have. Our laws need to be changed to protect small business people in the same manner that they protect consumers today from these unfair business practices. Merchants sign contracts of adhesion that are unconscionable but, incredibly, they are still valid in today’s courts.”

Robert O. Carr, CEO & Chairman, Getbeyond.com

Former CEO and Chairman of Heartland Payment Systems

"This book highlights the types of fraud that too many merchants are facing at the hands of unscrupulous processors and others in the credit card industry. For business owners, policy makers, and regulators, this volume is a trail of bread crumbs leading us to protect ourselves and the market for the benefit of business owners and consumers. A Must Read."

Jeff Irwin

Michigan House Representative. Three Terms 2011-2017

"This is a well-written book, based on a significant body of research and long experience. It educates all parties involved, particularly merchants, in understanding how credit card processing works. The book identifies inefficiencies in the system and offers constructive ideas to improve it. It offers merchants advice on how to avoid costly mistakes and what to do should they have problems. Overall, an excellent and very useful guide."

Mehmet Uras, Ph.D.

Ayse’s Café, Ann Arbor, Michigan

For more information and on how to place an order for the print and eBook through Amazon as well as the iTunes and PDF versions, visit: www.eft-direct.com/book