Relationship Goals: A Partnership Mindset in Public Health

Written by LeShaundra Cordier

We have big plans for 2022? and that includes building and strengthening our public health partnerships. As a leading national social impact marketing communications firm with nearly 20 years of experience creating award-winning campaigns to improve health and safety, Brunet-García is driven to build and work with brands that inspire meaningful change. ?

SERVING THE GREATER GOOD THROUGH PARTNERSHIPS

Here at B|G we believe in the shared responsibility we have to improve health and wellness for everyone. We embrace being agents of change and understand the benefits of meaningful collaboration and better communication to achieve goals. Recently, as part of the agency's new professional development Lunch & Learn series we spent time discussing the value of developing proactive relationship strategies and leading with a partnership mindset. It served as a perfect opportunity to reflect on our framework for cultivating effective partnerships and how we engage with all of our clients, including those in public health.?

Collaborative partnerships have allowed us to work on powerful projects and tackle some of public health’s biggest issues, like COVID-19, HIV, addiction, opioid overdose, vaccination, immunization, injury prevention, food safety, and health screening. For two decades, we have worked with state and federal public health sector partners to protect people, including the U.S. Department of Health and Human Services (HHS), Centers for Disease Control and Prevention (CDC), Centers for Medicare & Medicaid Services (CMS), Health Resources and Services Administration (HRSA) and more, giving us a unique perspective into partnerships and client service with government agencies..?

These partnerships have been essential to our ability to help those in need, and promote health through evidence-based strategies. We establish connections and focus on getting to know our partners so we can provide the best outcomes and build bridges to better opportunities for positive, lasting change. For us, applying a strong partnership philosophy is the key to unlocking change.?

A PARTNER WITH PURPOSE?

"Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny."?

-Lao Tzu, ancient Chinese philosopher?

The philosophy around the law of attraction is something that we put into practice. That starts with being the type of partner that we want. At Brunet-García, we apply exceptional strategic creativity to some of the most complex issues affecting our nation. For us, progress comes from developing lasting partnerships and working together to see results. Our work and process is centered around a commitment to ourselves and our partners, focused on four key pillars:

1. Translate complexity into understanding.
2. Create strategic solutions that inspire change.
3. Reach and engage diverse audiences.
4. Inspire action with culture.

?As a partner, we simplify complex issues by translating data and insights into actionable communications that affect change. We cultivate a culture where celebrating creativity and breakthrough storytelling are at the center of everything. We work across cultural, political, and socio-economic divides to deliver relevant messaging through multi-channel outreach strategies. We harness our creative instincts and strategic expertise to solve problems, demonstrate possibilities and influence actions.

?WE PRIORITIZE COMMUNICATION, CONNECTION, AND COLLABORATION

Our engagement strategies for public health and government partnerships are rooted in understanding their processes and structure, anticipating needs, aligning our common objectives, prioritizing communication, and leveraging our expertise to offer impactful solutions.?

At the core of our approach is a BrandSync? process that allows us to create a rock-solid foundation for all our campaigns and initiatives, allowing us to move from research to messaging, to creative development, to implementation.?

Helping organizations is what we do, bringing their ideas to life by forging emotional and personal bonds with audiences and beyond. We believe that collaboration and open dialogue with our partners enables us to come together to build more, with our values and shared purpose guiding the way. Our partnership mindset contributes to the success of our collective work and encompasses:

• Applying data and communication science to our decisions and strategies
• Being supportive champions and partners in the field.
• Evolving to create better products and outcomes
• Managing expectations
• Leveraging successes and learning from feedback
• Understanding culture and processes to offer viable solutions
• Being proactive and intentional with our communication

Whether it’s seeking out purposeful partnerships or expanding our own staff training and growth, we are committed to being and doing better together! That means investing in partner-centric strategies that build the best pathways for our clients, the work itself, and the public health landscape as a whole. We know that stronger connections and relationships encourage creative ideas, reduce barriers, and protect the health of people and communities. Through our partnerships, we are doing just that and telling the success stories of public health at the federal, state, and local levels – leaving this world better than we found it.