Relationship Building Through Gifting During the Holidays

Strategic corporate gifting programs can be a meaningful way to show employees and clients that you care.

Many people in business look at the year-end holiday period as a time when budgets and year-end reports are due, and on the flip side, holiday parties are in full swing. However, there is another element to the winding down of the year that is often overlooked by most companies – relationship building for associates and customers via a thoughtful holiday gifting program.

Outside of celebrating birthdays or work anniversaries, the holidays represent a unique opportunity to let those who work for and with your business know how much you appreciate them. That’s why getting a gift strategy right is so important.

Some rely on the easy way out, emailed holiday wishes via an e-card. Nothing wrong with that, except for the fact that it lacks the “wow factor.” Most of us who receive them, give the contents a once over read, and remove them from our inboxes. Worse, some may be routed to the Spam folder, at which point the unsuspecting recipient feels no one took time to send best wishes. Finally, don’t e-cards sound like a gift from the 1990s?

Fast forward to today, and the world of corporate gifting has undergone an incredible transformation. There are now automated gift programs that can churn out gifts in bulk. The only catch? They often lack that personal touch. Sure, they might offer a few retailer gift card options, but it’s like trying to paint a masterpiece with just one color on your palette. This is where SmartGift for Business, from the gifting authority, 1-800-FLOWERS.COM, Inc., strides in, like a holiday superhero to lift spirits.

We have cracked the code to gift-giving, making it a delightful and personalized experience. Your colleagues and clients can select their holiday gifts from over a dozen of 1-800-FLOWERS.COM, Inc. signature gifting brands, featuring cookies, popcorn, chocolate, fruit, flowers, personalized items, and more. And it’s not just a holiday thing; it’s a year-round gift marketplace for birthdays and work anniversaries as well.

Moreover, SmartGift for Business introduces cutting-edge technology into the gifting process, further enhancing the relationships with your employees and clients. Our platform offers a feedback option, allowing the lucky recipients to express their gratitude. It also empowers you to track redemption rates, making your gifting strategy as precise as Santa’s sleigh navigation system.

Instead of having associates and customers give a shrug of a shoulder to an e-card or a gift card offer, instead institute a gifting program that has them saying, “Wow, this is great!” And in the process take advantage of this time of year to build those key business relationships.