The Relationship Between Secrecy & Competition

In What Is Strategy?, I define a strategy as “a well-aligned set of activities that results in a valuable position within a competitive landscape.”

Surprise is an incredibly useful tool during competition since telling our competitors what we’re going to do before we do it gives them a chance to devise a better course of action than they would have made otherwise. And since there’s always a competitive element to strategy, it seems like we would always want to keep our strategies a secret until we execute on them.

In this quick post I discuss why Elon Musk announced Tesla's strategy & 10 year master plan in the company's very first blog post and when you might consider doing the same.