Relationship between Area code Day & Digital Marketing
Subhobroto Chakroborty
Founder of TDF & Academy | Co Author | ??100+ speeches IIM’s 75+B schools on ??AI,Brand,Digital & Business Consulting |??Advising World Bank, ??Awarded~Top 10 Inspiring Mkt Guru,100 Digital Mktr, 50 Influential Leader
Area code Day
Area code was an idea to categorize subscribers to the telephone service. Apply this idea to digital & you’ll get questions like, how do I know who’s coming to my website & from where?
Social media platforms also have such codes (called pixels) that you integrate with your website. These codes help you:
- track conversions from Facebook/LinkedIn ads
- optimize ads
- build targeted audiences for future ads &
- remarket to people who have already taken some kind of action on your website.
Learn more:
1. The @Facebook Pixel: https://bit.ly/36HsNAR
2. @LinkedIn website retargeting: https://bit.ly/2oYf6g7
3. Geo-targeting through location, language, or currency: https://bit.ly/2CjwEq2
The more specific you get, the different your insights! Do tell us how categorical you get.
Do share & like the post to help spread the thought. There’s always someone looking for simpler ways to understand digital!
#AreaCodeDay #socialmediamarketing #retargeting #geotargeting