Rejecting the CEO God Complex - decoding the language of leadership in 2025

In recent years, our understanding of leadership has been fundamentally challenged by the “CEO God Complex,” epitomised by figures like Elon Musk and Donald Trump. This archetype glorifies strength, dismisses expertise, and leverages power and personality over truth and technical rigor.

In our latest podcast episode, Mike Norris and Duart Rankin from Truth Intelligence delve into their groundbreaking research, revealing that modern CEOs are moving away from this outdated model. Instead, they are driven by a new set of values.

Through an analysis of hundreds of social media conversations, we discuss why the next generation of business leaders is not following in the footsteps of Trump, Musk, Johnson, and Farage. Our findings show that the era of the expert is far from over. We explore how hard work, technical skill, professionalism, and social impact are shaping today's leaders.

Tune in to understand the people behind the businesses and gain practical insights for better engagement with customers, stakeholders, and business partners in 2025 and beyond. Don't miss out on their insights!

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