Reinvention Day 2: Coming up with brand design and banner colors

Welcome back, dear readers, to the soap opera that is our 90-day brand reinvention saga. When we last left our heroes (us), we were brimming with the kind of naive enthusiasm that can only come from people who haven't yet had to pick a color scheme. Day 2 has arrived, and with it, the monumental task of deciding on our brand design and banner colors—a challenge akin to choosing what to watch on Netflix with your partner on a Friday night.

Our day began with the kind of optimism usually reserved for diet starts and New Year's resolutions. We gathered around our digital roundtable, armed with our devices and an array of art and design portals like Behance and Dribble opened in our browsers. Our mission was simple: add samples of our work and decide on a brand look that would make us the belle of the internet ball.

The discussion kicked off with the kind of energy that could power a small village. Ideas flew like digital confetti, each more ambitious than the last. "What about a logo that's also a puzzle?" suggested one team member, clearly forgetting our target demographic wasn't exclusively escape room enthusiasts. "Or a color scheme that changes with the viewer's mood?" pondered another, momentarily confusing web design with wizardry.

Eventually, we narrowed down our grand visions to a few feasible concepts. The room (well, virtual room) was split between two factions: Team Sunshine, advocating for a vibrant combination of orange and yellow that promised to either invigorate or induce migraines; and Team Monochrome, a group of staunch minimalists who believed that the world could be expressed in simple black and white, like a chessboard or an old movie.

The debate was intense. Team Sunshine argued that their colors represented creativity, energy, and the possibility of getting a suntan from your screen. Team Monochrome countered with arguments of elegance, sophistication, and the undeniable fact that you'd never have to worry about color clashes.

It was like watching a tennis match, if the tennis balls were color swatches and the players were fueled by caffeine and a looming deadline.

In a twist worthy of a daytime drama, we stumbled upon a compromise that satisfied both camps: a primary brand theme using the vivacious orange and yellow for when our brand wanted to party, and a sleek, professional white on black for more somber occasions. It was the branding equivalent of having a mullet: business in the front, party in the back. You know what we are talking about.

With our colors and design direction decided, we set to work on implementing our vision. Adding samples of our work to our website and design portals felt like sending our children off to their first day of school. Would they make friends? Impress the cool kids (a.k.a. potential clients)? Only time would tell.

As we wrapped up the day's work, we couldn't help but reflect on the journey. Choosing our brand's look was like picking out an outfit for a first date: it had to be just right. Too flashy, and you risk looking desperate; too dull, and you're forgettable. We had aimed for the sweet spot: memorable, but not for the wrong reasons.

And so, dear readers, Day 2 of our brand reinvention comes to a close. We've come out the other side with our sanity (mostly) intact, our team bond strengthened, and our brand dressed to impress. We've learned that compromise isn't just for politics and that a good color scheme can turn even the most mundane logo into a masterpiece.

As we look forward to the remaining 88 days, we do so with a mix of excitement and trepidation. What challenges will we face next? Will our brand thrive or dive in the shark-infested waters of the internet? Stay tuned, for this saga is just beginning.

In the meantime, we'll be here, basking in the glow of our computer screens, our banners waving proudly in the digital wind. If you happen to stumble upon our site and are blinded by our vibrant color scheme, remember: it's not a bug, it's a feature. And if you find yourself drawn to the elegance of our monochrome design, know that it was born from a battle of wills, a testament to the power of compromise.

Here's to Reinvention Day 2, a day that will live in infamy in the annals of our brand's history. May the rest of our journey be just as colorful, just as challenging, and just as filled with moments of unexpected beauty. And may we all remember that behind every great brand is a team of people who once argued passionately about shades of orange.