Reinventing Television
Great conversation with CNBC ’s Tania Bryer OBE last week about the Future of TV advertising. So much has changed since the first ever TV ad aired on NBC over 80 years ago (bonus points for guessing the brand and the estimated number of TVs it reached at the time). You can now reach a billion people every month with NBCUniversal , through a variety of platforms and across a range of devices, both with mass scale and pinpoint precision thanks to our unique OnePlatform capabilities.
The innovation driving our industry right now, explored in depth at this thought-provoking summit last week, provides advertisers with increasing opportunities to impact audiences.??I especially loved our discussion about purpose-led advertising which so many brands are embracing right now.?As we say at NBCU, our content has the ability to shape culture and it is inspiring to see movement toward advertising that might just change behaviours and affect positive change in the world.