Reinventing Ourselves: Unified Batch + Real-Time CDP

Today, Treasure Data is excited announce the availability of unified batch + real-time CDP (Customer Data Platform), the first to the market. It took us 5 years of effort to make this happen. Let's dive into some details.

The Evolution of Consumer Behavior and Data Processing

In today’s fast-paced market, the consumer's buying patterns have become more instantaneous. To stay ahead, businesses require the capability to capture and act on buying signals in real time, which necessitates sophisticated real-time customer data management capabilities.

Unifying Real-Time and Batch Processing for Seamless Integration

As you might know, Treasure Data's CDP (Customer Data Platform) has been specifically focused on batch processing - where one of our customers is able to manage billions of consumer records with our product. However, it was getting clearer we need to incorporate real-time processing into the product due to our customer's requests.

To do so, over the past five years, our team has faced numerous challenges, including two projects that did not meet our expectations. These experiences, however, were invaluable learning opportunities that contributed to our latest breakthrough and get to the right architecture. Today, I am excited to announce that Treasure Data has taken our Real-Time capabilities to the next level in two areas.

First, non-technical marketers can now orchestrate real-time and batch journeys together seamlessly in one UI, making it easier to craft the right experiences across the customer lifecycle, regardless of whether the source systems or activation channels operate in batch or real-time. This new capability allows marketers to manage customer journeys through a single, intuitive Journey Orchestration user interface—designed for ease of use without requiring technical expertise.

Second, marketers can now create in-the-moment personalized experiences for known customers on the website and in other channels leveraging data from Treasure Data’s CDP. All personalization happens under 60 millisecond - other CDPs are often limited by slow processing times while saying it's real-time.

It’s worth noting that Treasure Data not only synchronizes batch and real-time profile data but does so with the capability to scale to billions of profiles, ensuring that we meet the needs of even the world's largest enterprises.

Key Features and Capabilities

In addition to the newly announced capabilities listed above, I’d like to highlight s a few innovative features that set Treasure Data apart in the CDP industry:

• Real-Time ID Stitching: As events occur, our platform can now unify customer IDs instantaneously, creating a cohesive and comprehensive view of the customer across various touchpoints.
• Event Triggering and Personalization: We enable marketers to configure real-time responses to customer behaviors, facilitating immediate and relevant personalization that meets customers at the moment of engagement.
• 60 milliseconds Processing: All these capabilities operate within a framework that executes processes in under 60 milliseconds, a testament to the technical prowess and advanced architecture of our platform.

Leading the Change in the CDP Industry

The integration of these capabilities is not just an enhancement of our product; it signifies a pivotal shift in the CDP landscape. With this advancement, Treasure Data isn’t just keeping pace with industry standards—we are setting them. Our dual-capability system compels the entire CDP industry to elevate their offerings, as we now provide a holistic solution that addresses the full spectrum of data processing needs under one roof.

As we move forward, Treasure Data remains committed to pioneering innovations that redefine the boundaries of what a Customer Data Platform can achieve. We believe this new capability will empower our clients to not only keep up with market dynamics but to anticipate and lead through them.

For more information on our real-time capabilities and to see how they can transform your customer engagement strategies, I invite you to visit our website and explore the possibilities that our enhanced CDP can offer with Treasure Data's Real-Time CDP.

• Documentation: Real-Time Configuration
• Documentation: Real-Time Triggered Activation

Together, let's redefine the future of customer data platforms and create more meaningful, immediate, and personalized experiences for consumers around the globe. If you would like to know more, please schedule?a demo today!?https://www.treasuredata.com/custom-demo/