Reinventing fashion with GANT whilst strengthening the brand
Reinventing fashion since 1949
GANT's brand legacy is entrenched in history, dating back to when the company was founded in the late 40s. Today, the American fashion brand sells apparel in 81 countries and 600 stores worldwide.?
That’s many markets to ensure are kept up-to-speed with brand assets and content, guidelines, and news. That’s where we came in!
Growing with Frontify?
GANT began working with Frontify in early 2020, and our platform quickly became an integral part of the brand story. Today, Frontify is fully integrated into GANT’s internal workflows, enabling the brand to have one point of reference and one voice to the internal GANT community, to help the company achieve its goals and work in a consolidated manner.?
Frontify is used by GANT’s global sales, brand marketing, and product creation departments to share information with their markets, both for B2B and B2C. The internal GANT community uses the platform for brand guidelines, channel guidelines, and overall information about the brand.?
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From brand guidelines to driving global collaboration?
Initially, GANT used Frontify to create a consolidated brand guideline for internal use.?But when the pandemic induced remote working in early 2020, it could leverage what had already been built, transferring significant business initiatives to the digital platform too.?
A lot of the communication the company now shares on the platform was once previously sent out as emails, PDFs, or presentation documents or even discussed in in-person meetings and at conferences. Now, everything is gathered in one place with easy access, navigation, and updates always top of mind.
Frontify’s ease of use and smooth navigation from the get-go has enabled GANT to seamlessly present its strategy and collections to all its markets centrally, shaping and improving ways of working across teams, and ensuring a clear, consistent, and collaborative way of exchanging information and assets.