Reinventing Corporate Culture and Celebrating Award-Winning Success with Vice President, Sarah Francis.

At Rümi, culture is not merely a topic of discussion. It's co-created every day by the diverse individuals that make up?Rümi's team of "Rümineers". Recently, Vice President Sarah Francis proudly accepted the prestigious 2023 Canada's Most Admired Corporate Culture award on behalf of Rümi in Toronto. This achievement is a testament to the innovative initiatives Rümi has been working hard to build with the help of its team members.

So, what sets Rümi apart in garnering national recognition for fostering an empowering workplace culture? In a conversation with Vice President Sarah Francis, we delved into how Rümi is reshaping traditional corporate norms and redefining the essence of co-creating an award-winning culture.

?

Sarah expressed, "At Rümi, culture is not just a buzzword – it is a collaborative effort, driven by each individual that forms our team."

?

Having been with the company since its inception in 2021, Francis has seen firsthand how the alignment between culture and strategy allows Rümi to create a workplace that catalyzes innovation and fosters a sense of ownership and empowerment among Rümineers. Rümi has proven that when culture and strategy work together, it's a source of inspiration that encourages creative thinking, constructive feedback, and the pursuit of excellence.

?

“We hold high expectations for ourselves and the organization, guided strongly by our values. We find a balance of not taking ourselves too seriously and having fun while remaining driven towards goals.” - Sarah Francis.

Francis speaks to the importance of psychological safety at work and highlights the inclusive communication culture at Rümi, where open dialogue is encouraged among all team members. Rümi breaks away from the conventional top-down approach as the company and its culture thrive from grassroots involvement. Whether it's through dynamic brainstorming sessions, collaborative projects, or casual coffee conversations, Rümineers actively engage with one another across all levels and departments, fostering a culture of diverse views, acceptance, and collaboration.

Rümi's value-driven leadership model, exemplified by leaders such as Francis, allows engagement with team members at all levels, dissolving boardroom barriers and promoting an inclusive culture. Rümi's Senior Leaders are always eager to roll up their sleeves and volunteer alongside their fellow Rümineers, which speaks to the company’s commitment to a hands-on, collaborative approach.

"Culture doesn’t belong to me, our president, or any single person. It is what each of us brings as individuals into our everyday work.” - Sarah Francis.

Sarah thanks this collaborative balance of strategy and culture that instills a sense of pride among employees, for the monumental success Rümi has achieved. By leaning on their core values of collaboration, safety, integrity, and agility to guide decision-making and actively involving Rümineers in shaping workplace culture, Rümi is building its brand love and success from the inside out.