Reinventing benefits for a media giant

When global giant NewsCorp contacted our agency, they were ready to create something special. NewsCorp wanted to reshape employee perception of benefits for all divisions. But unlike the text heavy and cumbersome websites commonly found within the industry, the brand was looking for something powerful, that would engage employees throughout the entire year, and not just open enrollment. The key challenge was to merge benefits for several divisions such as Dow Jones, Harper Collins, Wall Street Journal, News America Marketing, and Storyful into one cohesive digital experience that would transform what is traditionally underwhelming, into a modern destination that increases awareness and efficiencies.

Central Business Objectives

Strategy behind relevant benefits offerings

With overlapping and sometimes exclusive benefits offerings, the new website needed show each user only the information relevant to them. By requiring users to self-identify with a company and a program of interest, employees only view benefits information relevant to them.

Position News Corp as an innovative benefits provider

The world of benefits is traditionally outdated, confusing and challenging to find the information you are looking for. So we helped set News Corp far apart from the pack – With the new web product, visitors see the difference and how we took a new approach to program offerings for employees.

Programs for every stage in your life

A modular card layout design was utilized while representing benefit programs as fluid offerings. We organized these programs for a wide range of employee demographics to help employees and families achieve optimal work life balance.

Easily compare provider rates online

We also made it possible for employees to quickly calculate the cost of benefits based on salary and plan of choice. The new feature allows the user to compare plan rates at a glance and let’s you see your deductible for each medical provider and your true contribution.

Centralized and friendly back-end usability

With multiple subsidiaries and programs that vary from company to company, News Corp required a complete re-work in the content management workflow. The new system allows for one program to be published for multiple companies simultaneously, while dynamically branding the page for that division. Administrators are now able schedule publish dates, select the program style and define the priority it appears within page results. This has resulted in a significant reduction of time needed to manage content.

Learn more about this case study by visiting News Corp by Isadora Agency