Reintroducing Pontiac Intelligence

The Pontiac DSP has been around for 5 years, but many still don't know much about the platform and why we believe it's the DSP that will help brands move into the future of programmatic buying.

We are proud to unveil our new website that more clearly showcases the capabilities and value our platform delivers in CTV as well as DOOH, Audio, OLV, and Display.

Why is Pontiac important now?

Google is playing games. Cookies are gone and then not and gone and then still here. The shifting landscape is lulling many marketers to complacency, and the usage of 3rd party cookies is still very high. The industry is trying to form cookie replacement, but that will likely amount to a collection of incomplete identity tools. The path ahead is not clear, and most buyers are unsure what the industry will look like just 6 months from now.

At Pontiac, we've built a streamlined, agile buying platform that is cookieless by design. We developed a powerful audience discovery tool that is based on publicly available ZIP code data. This tool - ART - is privacy friendly, endlessly customizable and scalable, and quite effective at driving efficient performance results that outperform 3rd party dat.

We've built a contextual AI engine that targets based on contextually relevant signals that are verified using our large language models.

We've built custom optimization models that drive cross channel performance, originating from CTV buying.

And we've built the platform from the standpoint of what traders and buyers need and want.

A PMP...MP

With cookies off the table, buyers will need alternative ways to categorize and target audiences. We believe that publishers will be the conduit to effective scale and efficiency. Marketers who can scale out PMP buys with hundreds or even thousands of lines at a time will be able to identify and drive performance and results.

Managing hundreds or thousands of lines on the current market DSP solutions is challenging, if not impossible.

We created tools to bulk create, edit, and manage endless PMPs, and our optimization models can automatically select or eliminate lines of publishers, ZIP codes, segments, or inventory.

This style of buying is what the future of programmatic will look like when the buying execution changes from audience checkboxes.

Know When to Build and When to Partner

We have a world class engineering team, but as a bootstrapped company, we know the limits of our resources. We've used this resource management to our advantage by identifying best in class partners to support our clients. We've integrated with:

• Magnite , Index Exchange , FreeWheel and more for SSP
• Chalice Custom Algorithms for custom buying models
• TransUnion to data and identity matching
• MContextual for contextual AI models
• Celtra for dynamic creative

With other partnerships on the roadmap, we envision our platform as a hub for effective campaign management and top of the line tools to execute the best and most efficient buys possible.

A More Affordable Solution

Legacy DSPs are expensive. The reason they are pricey for buyers? They're built for the cookie-based internet, and that requires a massive amount of processing power.

By building our DSP as a cookieless tool, we're able to offer more affordable platform rates, putting more budget into publishers' inventory and more margin into buyers' efforts. We combine our low platform pricing with aggressively negotiated inventory rates for a more affordable and more effective CTV buying experience.

Check Out Our New Look!

We have spent the past 6 months building a new website that is clear on our capabilities and benefits.

We invite you to check it out and let us know what you think! We'd love to see if we can help you enter the next phase of programmatic with us by your side.