Reimagining Spirit Sales - Our New Product Status and Listing Type Tracker

When we launched Bowimi, our first feature was "Surveys"; an easy way to distil a sales rep's visit into key takeaways. We doubled down on this approach, released tags, automations and a whole host of features that make it easier to understand what your field sales team is doing.

A particular niche which really took well to Bowimi was companies selling 10-15 spirit brands (50-100 SKUs) to the on-trade. For these teams, the surveys and tags made it easy to track sales of each product and each brand, and other important KPIs to the business. Bowimi is so customisable that we became the go-to product for companies who wanted to manage sales across brands, products and listing types. We studied the way these businesses worked and found a better way for them to use our platform...

Introducing Product Statuses and Listing Types

Our most recent release makes it much easier to manage the sales of multiple products and brands (or ranges).

Every location or group you deal with now has a "Products" tab, clearly showing the status of each product against them. Clicking on the product pulls up a page to change the status or listing types of that product.

Dynamic Tags and Filters

Now that we're making it easier than ever to record this data, dynamic tags make it clear what products are stocked and what products are in the pipeline for anyone in the field to access or anyone in the office to see. Advanced filters also let you get deeper into your data (e.g. being able to find all of the premium bars in Soho that have Absolut Citron as a house pour and in a cocktail).

Where do we go from here?

Now that we've released Product Statuses and Listing Types, our next releases will help you track rate of sale (direct or via RTM), track brand statuses (e.g. that Absolut, the brand, was proposed as opposed to having to specify individual products) and help you get much better insights from your data.

We're working towards being able to equip sales reps and brand managers with automatically generated opportunities to sell in new products and increase the rate of sale of products their customers are buying.

If you have at least two people doing 10+ visits per day, you could have a lot of good of data, our goal is to make sure you're getting as much value out of that data as possible.

Let's say for example that you're selling 15 brands and 100 SKUs across 12,000 locations, the human brain is only capable of spotting trends as simple as "If they stock Product X and Product Y, they should stock Product Z", Bowimi could find much more accurate trends for you, taking into account thousands of different variables.

Why don't other CRMs make it easy to record or manage this data?

I personally use HubSpot, which for the way we sell our software does a great job. Now if I was prospecting and selling to physical locations, there are a load of features that HubSpot lacks which would make my life easier (route planning & optimisation, nearby check-in, prospects from Google Maps, wholesale transfer orders, etc). These issues are further compounded if you sell multiple products, across multiple brands in the field.

No other CRM (that I'm aware of) will let you enter and manage product-specific data in a way that's easy to setup and get useful insights from. For the big CRMs (HubSpot, Salesforce, Zoho), this market simply isn't big enough to justify investing their resources. For Bowimi, solving the problems faced by FMCG brands selling multiple products in the field is something we're obsessed with.

We're radically improving the way businesses sell their products in the field and re-imagining the way they work, drop me a message if you'd like to be a part of it on [email protected]