? Reigniting Your Brand Spark

"Growth should not be a strategy, it's a tactic." - Howard Schultz

In his return as CEO of Starbucks, Howard Schultz emphasized the importance of revisiting and revitalizing the core elements that made Starbucks a beloved brand. Reviving a brand doesn't always mean changing what you offer; it often means rediscovering what made you great in the first place and making that relevant today.

So here is my advice to you:

• Reconnect with Your Roots: Take time to understand the foundational values and practices that built your brand. What did your customers love about you initially?
• Assess and Adapt: Evaluate which aspects of your original model are still relevant and which need adaptation to meet current market demands. Don’t change for the sake of change, but evolve to remain relevant.
• Engage Your Community: Reach out to your customers, get their feedback, and involve them in the revival process. Their insights can guide meaningful improvements that resonate with their needs.

Recommended Action: Conduct a brand audit to assess your current position and alignment with your original mission. Use this insight to craft a targeted strategy that reinvigorates your brand’s identity.

By carefully balancing respect for your heritage with responsiveness to the present, you can steer your brand back to prominence and growth.

?? Keep Looking Up,

-Adrian Boysel

P.S. I have a new book coming out that will be free only to our Business Minute Subscribers, if you can see this that's you! Claim your Free Business Minute Book at https://bit.ly/freebizminute