Regulation news in Influencer Marketing

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Today we're exploring the legal aspects of influencer marketing.

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HOW TO TAKE THE RISK OUT OF YOUR NEXT INFLUENCER MARKETING CAMPAIGN

Influencer marketing is experiencing rapid growth, with a projected +29% in 2024. However, this growth has raised questions about legality and compliance. The UK Consumer Protection from Unfair Trading Regulations bans content falsely claiming or creating the impression that a trader is not acting for their trade, business, craft, or profession. The Advertising Standards Agency (ASA) found that consumers struggle to differentiate advertising and non-advertising on social media. Read the whole article to stay safe with your collaborations.

FIRST BIG CASE: CHIARA FERRAGNI IS UNDER INVESTIGATION FOR AGGRAVATED FRAUD?

Chiara Ferragni, an influential Italian influencer, has faced a fraud investigation after a scandal over a Christmas cake involving Balocco, a company she endorsed. The cake, priced at €9, was claimed to be donated to a children's hospital in Turin, but Balocco had given €50,000 before the initiative's launch and made no further donations. Ferragni earned more than €1m from the campaign. Learn the whole case in this article.

SOCIAL RESPONSIBILITY AND ETHICS IN INFLUENCER MARKETING

In this article which we created for Forbes, we discuss the ethical aspect of partnerships with influencers. Explore the vital role of transparency, the challenges of gender stereotypes, and the necessity of authenticity. Also, it’s important to learn about risks and legal repercussions for non-compliance with FTC guidelines and community standards. Established brand principles, a thorough selection of authentic influencers, and long-term partnerships are the key factors for sustained consumer trust and successful influencer marketing strategies. Read the whole article

HOW GLOBAL REGULATIONS SHAPE INFLUENCER COLLABORATIONS GLOBAL REGULATION

Influencer marketing faces a complex and multi-faceted challenge due to regional legislation and influencer practices. The European Union is leading in introducing laws tailored to influencer marketing, ensuring transparency, and disclosing partnerships. However, there is a gap between policy and practice. Despite regulations, influencers are becoming more discerning about their content and the brands they associate with. Anna, our Influencer Marketing Director, shares important industry insights in her article on Net Influencer.

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