Regulate Data Risks

Our weekly CMO Council LinkedIn newsletter provides insights to CMOs on:

o??What Customer Interactions Lead To Risk?

o??CMO Holiday Playbook in the Age of AI

o??AI-boosted Solutions To Power Personalization, Performance

o??CMO Council Meet-up In Johannesburg, South Africa

What Customer Interactions Lead To Risk?

What are the dos and don’ts with generative AI? When should marketing reach out to security? These are just a few of the questions spurring a reevaluation of marketing and security working together. “The relationship between marketing and information security absolutely has to evolve because of the unknown territories we’re in, such as the influx of GenAI and the role of trust and privacy,” says Aditi Uppal, Vice President Of Digital Marketing And Demand Generation at Teradata in an interview with CMO Council. “The relationship has to be a lot more proactive and strategic in nature.” Uppal says marketing and security need to get ahead of risk by being proactive when it comes to new data sources, data-related technologies, data collection methods. DOWNLOAD: Marketing and Data Security: The Unlikely Brand Building Partnership

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CMO Holiday Playbook In The Age of AI

CMOs and marketers are presented with unique challenges and opportunities in using AI to solve challenges during this festive season, say Mark Abraham and David C. Edelman, authors of, Personalized: Customer Strategy in the Age of AI. The authors found that ahead of the US holidays, consumers are postponing luxury purchases and travel experiences, while also being more selective in purchases of food and apparel. Consumers will also increasingly shop for personalized experiences. “Given these fast-evolving trends and the realities of early holiday spending, marketers are already launching virtual ‘mission control rooms’ to drive fourth-quarter growth,” say Abraham and Edelman. Make the most of your holiday shopping strategy

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AI-boosted Solutions To Power Personalization, Performance

The CMO Council and Zeta Global, a leading AI Powered Marketing Cloud, surveyed nearly 200 CMO Council members in North America and Europe, revealing a clear and confident shift in marketing technology. One of the key findings revealed Chief Marketing Officers appear clear, confident, and intentional in where GenAI integration and application will deliver the best results in marketing process improvement and execution. The new study also reveals that 60 percent of marketers see marketing as providing the most value and ROI this year. The full report can be sourced at CMO Council?

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CMO Council Meet-up In Johannesburg, South Africa

Strategies and practices to drive accountability, transparency and performance across the marketing organization, media, agency and channel partner ecosystem will be discussed at an upcoming South Africa event. Register to attend the upcoming CMO Council meet-up in partnership with Measurebyte and FNB Commercial Group, in Johannesburg, South Africa on November 28. Senior client-side marketers only. Convene with peers to explore strategies and platforms that help you turn scattered marketing data into actionable insights that can drive measurable growth, AI-driven targeting efficiency, higher quality prospects, and a performance-focused marketing supply chain. We will also touch on the state of media data sourcing in SA, as well as ways to optimize client-agency alignment, reporting and outcome measurement.?Senior marketers can register at CMO Council

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