REGENERATIVE TOURISM - the future of travel industry

What comes after sustainability?

Is it enough for travel industry to just have a sustainable approach? Through it’s crucial factor to integrate in any business model today, there is more to account on.

Sustainable tourism focuses on minimizing negative impacts caused by travel industry, while regenerative tourism actively works to heal and improve the places we travel to, which is equally important.

Here are the main aspects of regenerative tourism:

Nurturing and restoring environment: It involves proactive measures such as reforestation, wildlife conservation, and sustainable resource management. By engaging tourists in hands-on conservation activities and supporting local community initiatives, regenerative tourism aims to leave destinations in a better state than before, ensuring a harmonious balance between visitor enjoyment and environmental well-being.

Contributing to the prosperity of local communities: Regenerative tourism prioritizes enriching local communities. Encouraging tourists to buy from local businesses, empowering local artisans, preserving cultural heritage, and implementing fair employment practices are integral components. Ultimately, regenerative tourism seeks to create a positive ripple effect, where tourism becomes a catalyst for community resilience, self-determination, and an enhanced quality of life.

Promoting the wellness of visitors through real and enriching experiences: This approach seeks to go beyond traditional tourism, focusing on the symbiotic relationship between travellers and the destinations they explore. Travel experiences are curated to nourish not only the body but also the mind and spirit.

Regenerative tourism is the way forward in the industry and hence many organisations are encouraging the same by offering genuine encounters that connect visitors with the local culture, environment, and community.