Regenerative AI Tools: The Infection Point to Democratization Content Creation

“Man is a tool using Animal. Nowhere do you find him without Tools; without Tools, he is nothing, with Tools, he is all.” —?Thomas Carlyle

Today, consumers have access to a new generation of powerful tools powered by Regenerative AI. Creativity was once considered a uniquely human endeavor, but with these new AI tools, any consumer can become a creative professional.

One specific market category poised to experience significant disruption is the?Digital Content Creation?Market. This market involves creating, managing, and distributing digital content, such as graphics, videos, animations, and interactive media. This market is rapidly growing and expected to reach?US$ 181.4 billion ?by 2032, with a CAGR of 25.7%.

The primary users of the tools in this category are creative professionals such as social media influencers, bloggers, vloggers, video creators, artists, storytellers, marketers, and others who work with small businesses, enterprises, governments, educational institutions, and non-profit organizations. Globally, there are?200 million ?content creators, with 50 million of them being professional content creators with large followings.

In May, more than a?thousand new AI tools ?were built, many for content creators. These tools fall under a few categories: image generators, video, chat, and sound. You can refer to popular tools?here . We should expect even more powerful tools from AI advancements driven by Meta, Google, Open AI, and open-source AI developers.

Brand leaders, marketers, and consumers are already excited about these tools and have adopted AI technologies with open arms. ChatGPT has over a billion users, and companies like Coca-Cola?partnered with Open AI ?to use AI bots to?create their ads . Meta is making it?super easy for marketers and small business owners? to create ad content with features like advertising copy generation, background images, and auto-image cropping. Top creative agencies have incorporated?ChatGPT and image generators ?into workflows, and Bombay Sapphire employs robots to?re-create inspirational images ?from humans.

The new AI content tools are the inflection point for democratizing content creation. The tools are so powerful that all a user has to do is ask the right question for the AI tools to complete a task. You can check on Twitter how consumers are becoming?superhuman ?with the new AI tools.

If you are a professional content creator today, here are the top 5 implications:

Everybody can be a professional content creator: In the modern era where TikTok, Instagram, and Facebook made every consumer into an amateur content creator, with the new AI tools, we will see a new generation of consumers and non-marketers become professional content creators. Professional content creators should embrace these new tools to become productive and learn new skills. Their jobs will change dramatically in the coming years.

Content costs are near-zero:?Microsoft, Adobe, hundreds of AI startups, and thousands of entrepreneurs are launching new content tools every day. You will be left behind if you don't learn the new tools. Experts believe Generative AI could be the most significant change in the cost structure of information production since the printing press's creation in 1439. Most of the AI tools are free or $20/month subscription.

AI-Driven Personalized Experiences:?Generic content is a commodity now, and users expect personalized content at scale. Companies that know much about the user can use these new AI tools to generate personalized experiences with engaging AI-generated content towards a desired business outcome, e.g., click, influence, or sale. Companies like?Meta ?that have AI tools and know all about their users become the best marketers.

Content Authenticity:?With the new AI tools, content creation cost is nearly zero. This will result in the proliferation of content, resulting in content authenticity issues. Gartner predicts 80% of marketers will deal with content authenticity issues by 2027. A?new generation of content authenticity tools ?will become popular.

Think about IP and Safety Risks:?Generative AI models are trained on data from vast archives of images and text that is publicly available, sometimes without licensing from the content creators. This poses?copyright, patent, and trademark infringement issues ?to AI creators. AI creators don't think about consumer safety first. AI has numerous?security issues ?that will impact consumers, businesses, governments, and nation-states. AI regulation is a few years away. So anyone using AI tools for business should look at IP and safety risks.

With the emergence of regenerative AI tools, every consumer can become a professional content creator. These tools are user-friendly, affordable, and powerful, leading to higher productivity and delivering compelling, personalized experiences while reducing content costs. Nevertheless, AI users must also be aware of content IP, AI model safety, and content authenticity risks and prepare accordingly.