Regenerate (Unilever) more than doubled Sponsored Sales with m19: +138% in 4 months
Diederik Klaassen
Tech founder and consultant | + 15 yrs AI in e-commerce | strategic marketing | partner for m19 & AdScale - AI for e-commerce and Amazon analytics & PPC | app developer by night.
Adrian, AMS expert at Fabernovel, assisted by m19, worked on the m19 implementation for Regenerate in the strategic markets of France, Italy and the United Kingdom.
“The success of Regenerate is remarkable for its context. The dental care sector is still relatively poorly represented on the Amazon marketplace. And this is, even more, the case for the Regenerate product line, which is positioned in a very premium segment.”
Strong growth in profitability and sales
The Fabernovel team's AMS expertise, coupled with the m19 solution, has significantly improved Regenerate's visibility and Amazon sales.
“This has added much finer flexibility and adaptability to Regenerate's business challenges and objectives, thanks to the implementation of a target ACOS and the possibility of controlling daily budgetary expenditure.”
Fabernovel reported many benefits:
“With such results on Regenerate for a fairly reduced depth of product line, one can expect even more impressive results from players with more items to promote. We therefore plan to deploy the solution to the majority of our customers on Amazon to help them increase their performance tenfold.”
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Will m19 always generate results as impressive as with the Regenerate brand?
The m19 algorithm needs history and a high volume of sales to have the best possible optimization. With such results on Regenerate for a fairly reduced depth of product line, one can expect even more impressive results from players with more items to promote. We, therefore, plan to deploy the solution to the majority of our customers on Amazon to help them increase their performance tenfold.
About the client
Specializing in oral care, particularly in the treatment and care of enamel, Regenerate is a brand of the Unilever group. Since 2019, the brand has worked with the Fabernovel marketing performance experts and entrusted them with its media acquisition budget for the international development and digitalization of its business model.
In mid-March 2020, the Covid crisis and containment hit three of the markets in which they operate with the brand: France, Italy and the United Kingdom. In this context and while Regenerate finds itself partially deprived of its physical distribution channels, we had to accelerate rapidly on the digital market. The Regenerate and media teams at Fabernovel then decided to focus media efforts on Amazon, an essential platform on which we were already obtaining significant results.
Do you also want to really increase results, get a better ACOS and save time? We support m19 in NW Europe so ail me at [email protected] or message me here on Linkedin to schedule a quick discovery call and find out: